August 2005
- SOC: Will company sanctioned cheating hurt the MMOcommunity? Michael Hartman
- Marketing Niche Online Games Christopher Allen
- SOC: Will company sanctioned cheating hurtthe MMOcommunity? Michael Hartman
- DGN: Reasons for play[was: EmergentBehaviors spawnedfrom...] cruise
- MUD-Dev Digest, Vol 27, Issue 3 Adam Miller
- MUD-Dev Digest, Vol 27, Issue 3 lwl@black-knight.org (Lydia Leong)
- MUD-Dev Digest, Vol 27, Issue 3 Pandora
- MUD-Dev Digest, Vol 27, Issue 3 Marc Bowden
- DGN: Reasons for play [was: Emergent Behaviors spawned from...] John Buehler
- DGN: Reasons for play [was: Emergent Behaviors spawned from...] cruise
- DGN: Reasons for play [was: Emergent Behaviors spawnedfrom...] Michael Sellers
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] John Buehler
- DGN: Reasons for play [was: Emergent Behaviors spawnedfrom...] Sean Howard
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Michael Sellers
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Sean Howard
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Amanda Walker
On Aug 23, 2005, at 11:56 AM, Sean Howard wrote:
> What I'm saying is that the differences mean little, and that the
> differences between two random people on the street would be
> overwhelmingly larger than the two sexes collectively.
Agreed in some respects. Especially when it comes to actual
capacities (strength, coordination, spatial abilities, verbal
abilities, etc.), the variance within each sex is much, much wider
than the difference between the averages. Assuming that women
gamers can't master complex controls or handle fast 3D action is
just condescending.
When it comes to social characteristics, the variance isn't quite as
large (overall, people tend to conform to social expectations), and
the differences become even sharper when it comes to sex-specific
marketing. People respond to how you market your game.
If you pick up a copy of Unreal Tournament, for example, everything
on the box (or the computer running a demo) screams "I'm a guy
game." This doesn't stop women from buying it and playing it, of
course (it happens to be my favorite FPS), but it does communicate
to women that they are an incidental market for that game.
This isn't limited to games, though. Razor companies market the
same razors and shaving cream to both men and women, with the only
different being the color of the plastic and the packaging graphics.
And they sell more that way. Companies that make wedding stuff make
it in white for American markets, and red for Chinese markets. And
they sell more that way.
When you're thinking about marketing it's important to distinguish
between objective and subjective factors. In the consumer market,
it's all subjective.
Amanda Walker - DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Sean Howard
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Amanda Walker
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Sean Howard
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Michael Sellers
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Amanda Walker
- SOC/DGN: Reasons the Sexes Play Jaycen Rigger
- SOC/DGN: Reasons the Sexes Play Michael Hartman
- SOC/DGN: Reasons the Sexes Play Sean Howard
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Sean Howard
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Michael Sellers
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Ilia Malkovitch
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] ghovs
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] lwl@black-knight.org (Lydia Leong)
- DGN: Reasons for play [was:EmergentBehaviorsspawnedfrom...] Michael Sellers
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Amanda Walker
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Amanda Walker
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Sean Howard
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Amanda Walker
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Sean Howard
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Amanda Walker
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Sean Howard
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Michael Sellers
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Sean Howard
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Michael Sellers
- DGN: Reasons for play cruise
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Amanda Walker
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Matthew D. Fuller
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Pandora
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Matthew D. Fuller
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Sean Howard
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Arnau Josep RosselloĢ CastelloĢ
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Michael Hartman
- DGN: Reasons for play [was:Emergent Behaviorsspawnedfrom...] Michael Sellers
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] cruise
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Sean Kelly
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Damion Schubert
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] lwl@black-knight.org (Lydia Leong)
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Sean Howard
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Lachek Butalek
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Sean Kelly
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Michael Sellers
- DGN: Reasons for play [was: Emergent Behaviorsspawnedfrom...] Amanda Walker
- SOC: MUD-Dev, Developers, and DGN: Reasons for play, blah-bity-blah-bity-blah... Jaycen Rigger
- TECH DGN: Story detection Boyle, Paul
- TECH DGN: Story detection cruise
- TECH DGN: Story detection Craig Huber
- TECH DGN: Story detection Sean Howard
- TECH DGN: Story detection Greg B
- TECH DGN: Story detection Max Battcher
- TECH DGN: Story detection Michael Sellers
- TECH DGN: Story detection Mike Rozak
- TECH DGN: Story detection paulmc@syd.microforte.com.au
- TECH DGN: Story detection Mike Rozak
- TECH DGN: Story detection Boyle, Paul
- TECH DGN: Story detection Mike Rozak
- TECH DGN: Story detection John Arras
- TECH DGN: Story detection Mike Rozak
- TECH DGN: Story detection John Arras
- TECH DGN: Story detection Mike Rozak
- DGN: Random questions about griefers Mike Rozak
- DGN: Random questions about griefers Peter Harkins
- DGN: Random questions about griefers Mike Rozak
- DGN: Random questions about griefers Peter Harkins
- DGN: Random questions about griefers Mike Rozak
- DGN: Random questions about griefers Tess Snider
- DGN: Random questions about griefers Ian Hess
- DGN: Random questions about griefers Thomas Tomiczek
- DGN: Random questions about griefers Soy weiser
- DGN: Random questions about griefers Michael Hartman
- DGN: Random questions about griefers Peter Harkins
- DGN: Random questions about griefers lwl@black-knight.org (Lydia Leong)
- DGN: Random questions about griefers Miroslav Silovic
- DGN: Random questions about griefers Tess Snider
- DGN: Random questions about griefers Mike Rozak
- DGN: Random questions about griefers David Johansson
- DGN: Random questions about griefers Mike Rozak
- DGN: Random questions about griefers Nesta Stubbs
- DGN: Random questions about griefers Peter Harkins
- DGN: Random questions about griefers lwl@black-knight.org (Lydia Leong)
- DGN: Random questions about griefers John Buehler
- Formulae Generation Ximon
- Formulae Generation Pandora
- Formulae Generation cruise
- Formulae Generation Ximon
- Formulae Generation Eli Stevens (WG.c)
- DGN: Reasons for play [was: Emergent Behaviors spawnedfrom...] Damion Schubert
- MUD-Dev Digest, Vol 27, Issue 8 Adam Miller
- MUD-Dev Digest, Vol 27, Issue 8 Sean Howard
- MUD-Dev Digest, Vol 27, Issue 8 Amanda Walker
- DGN: Reasons for play [was: EmergentBehaviorsspawnedfrom...] Michael Sellers
- MUD-Dev Digest, Vol 27, Issue 9 Dread Quixadhal
- Democratizing MMOs - new business model chris klaus
- Democratizing MMOs - new business model Mike Rozak