January 2003
- Crafting Money eric leaf
- Crafting Money Derek Licciardi
- Crafting Money eric
- Crafting Money Derek Licciardi
- Crafting Money Kent Peterson
- EthernalQuest Valerio Santinelli
- EthernalQuest Dubious Advocate
- EthernalQuest Jason Gauthier
- EthernalQuest Frank Crowell
- EthernalQuest Valerio Santinelli
- EthernalQuest Frank Crowell
- EthernalQuest Valerio Santinelli
- EthernalQuest Frank Crowell
- FOVs and rendering tricks to vastly improve immersiveness ceo@grexengine.com
- Brand Loyalty Dr. Cat
- Failure of Emulation was EthernalQuest eric rhea
- Failure of Emulation was EthernalQuest Valerio Santinelli
- Failure of Emulation was EthernalQuest eric rhea
- Treadmills (was Brand Loyalty (was Requirements for MM (wasComplexities of MMOG Servers))) John Szeder
- Massive Corporations and MMORPGs Michael Tresca
- Re : Persistent worlds in NWN (was: Retention without Addiction?) Louis d'Ambra
- Daily Turn-Based System atomly
- Daily Turn-Based System szii@sziisoft.com
- Brand Loyalty (was Requirements for MM (wasComp lexities of MMOG Servers)) Hulbert, Leland
- Casual player socialization & Bertering ceo@grexengine.com
- Casual player socialization & Bertering Ted L. Chen
- Casual player socialization & Bertering ceo@grexengine.com
- there.com susan wu
- Whereabouts of 'Evil MUD Admin' Handbook Jacob Cord
- Whereabouts of 'Evil MUD Admin' Handbook Koster, Raph
- Whereabouts of 'Evil MUD Admin' Handbook Jacob Cord
- Whereabouts of 'Evil MUD Admin' Handbook Michael Tresca
- Whereabouts of 'Evil MUD Admin' Handbook Richard A. Bartle
- Whereabouts of 'Evil MUD Admin' Handbook Koster, Raph
- Whereabouts of 'Evil MUD Admin' Handbook Koster, Raph
- Whereabouts of 'Evil MUD Admin' Handbook Richard A. Bartle
- Whereabouts of 'Evil MUD Admin' Handbook J C Lawrence
- Whereabouts of 'Evil MUD Admin' Handbook Richard A. Bartle
- Whereabouts of 'Evil MUD Admin' Handbook J C Lawrence
- Whereabouts of 'Evil MUD Admin' Handbook Richard A. Bartle
- Treadmills vs. Skill (was Brand Loyalty...) Daniel James
- Treadmills vs. Skill (was Brand Loyalty...) Koster, Raph
- Treadmills vs. Skill (was Brand Loyalty...) Dave Rickey
- Treadmills vs. Skill (was Brand Loyalty...) Damion Schubert
- Treadmills vs. Skill (was Brand Loyalty...) Brian Lindahl
- Treadmills vs. Skill (was Brand Loyalty...) Ted Milker
- Treadmills vs. Skill (was Brand Loyalty...) Matt Mihaly
- Brand Loyalty Dr. Cat
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Damion Schubert
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Michael Tresca
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Dave Rickey
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Rayzam
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Amanda Walker
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Arnau RossellX CastellX
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Michael Tresca
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Damion Schubert
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Ron Gabbard
- There.Com Amy Jo Kim
- There.Com Rayzam
- Brand Loyalty (was Requirements for MM (wasComp lexities of MM Paul Boyle
- Powergaming (was Star Wars Galaxies: 1 character per server) Damion Schubert
- Nick Yee's Daedalus Project Koster, Raph
- Nick Yee's Daedalus Project Sasha Hart
- Nick Yee's Daedalus Project apollyon .
- Nick Yee's Daedalus Project Louis
- Nick Yee's Daedalus Project Dave Rickey
- New Graphical Mud chris johnson
- Chatbots charl7676@yahoo.com
- Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers)) Marc Fielding
- Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers)) Rayzam
- Treadmills (was Brand Loyalty (was Requirements for MM (wasComplexities of MMOG Servers))) szii@sziisoft.com
- Brand Loyalty (was Requirements for MM (wasComplexities of MMOG Servers)) Sasha Hart
- Brand Loyalty (was Requirements for MM (wasComplexities of MMOG Servers)) Rayzam
- Brand Loyalty (was Requirements for MM (wasComp lexities of MMOG Servers)) Daniel.Harman@barclayscapital.com
- Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers)) Sasha Hart
- Demodom (was Brand Loyalty (was...)) Ted L. Chen
- Demodom (was Brand Loyalty (was...)) Russell Lewis
- Demodom (was Brand Loyalty (was...)) Travis Nixon
- Demodom (was Brand Loyalty (was...)) Ted L. Chen
- Demodom (was Brand Loyalty (was...)) Damion Schubert
- Questions for User Surveys Nick Yee
- Questions for User Surveys Ted L. Chen
- Questions for User Surveys Marc Fielding
- Questions for User Surveys Quinn, Keith
- Questions for User Surveys Marc Fielding
- Questions for User Surveys Marc Fielding
- Questions for User Surveys Madrona Tree
- Questions for User Surveys Marc Fielding
- Questions for User Surveys bhoyt47@hotmail.com
- Questions for User Surveys shren
- Questions for User Surveys lynx@lynx.purrsia.com
- Questions for User Surveys shren
- Questions for User Surveys lynx@lynx.purrsia.com
- Questions for User Surveys shren
- Questions for User Surveys Jo Dillon
- Casual Powergamer Ben Hoyt
- Brand Loyalty (was Requirements for MM(wasCompl exities of MMOG Servers)) Sasha Hart
- Brand Loyalty (was Requirements for MM(wasCompl exities of MMOG Servers)) lynx@lynx.purrsia.com
- Treadmills vs. Skill (was Brand Loyalty...) Koster, Raph
- Treadmills vs. Skill (was Brand Loyalty...) Zach Collins {Siege}
- Product Reviews of two MMOG server middleware products ceo@grexengine.com
- EPMG: New acronym on the block Arnau RossellX CastellX
- [MUD-De] Questions for User Surveys Jian Zhang - SISA
- Brand Loyalty (was Requirements for MM (wasComp lexities of MMOG Servers)) Sasha Hart
- NWN gets more MUD-like (again) Freeman, Jeff
- NWN gets more MUD-like (again) shren
- NWN gets more MUD-like (again) Sean Kelly
- NWN gets more MUD-like (again) shren
- NWN gets more MUD-like (again) Sean Kelly
- NWN gets more MUD-like (again) Smith, David {Lynchburg}
- NWN gets more MUD-like (again) Dave Rickey
- NWN gets more MUD-like (again) Sean Kelly
- NWN gets more MUD-like (again) Smith, David {Lynchburg}
- NWN gets more MUD-like (again) Sean Kelly
- NWN gets more MUD-like (again) Hans-Henrik Staerfeldt
- NWN gets more MUD-like (again) Smith, David {Lynchburg}
- NWN gets more MUD-like (again) Rob Bartel
- NWN gets more MUD-like (again) Ted L. Chen
- NWN gets more MUD-like (again) Robert Zubek
- NWN gets more MUD-like (again) Valerio Santinelli
- NWN gets more MUD-like (again) silk@blackdagger.com
- Random? Numbers (was:Brand Loyalty (was Require ments for MM(wasComplexities of MMOG Servers))) Daniel.Harman@barclayscapital.com
- Random? Numbers (was:Brand Loyalty (was Require ments for MM(wasComplexities of MMOG Servers))) Brian Hook
- Random? Numbers (was:Brand Loyalty (was Req uirements for MM(wasComplexities of MMOG Servers))) Freeman, Jeff
- Random? Numbers (was:Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers))) Dave Rickey
- Random? Numbers (was:Brand Loyalty (was Require ments for MM(wasComplexities of MMOG Servers))) Lars Duening
- Random? Numbers (was:Brand Loyalty (was Req uire ments for MM(wasComplexities of MMOG Servers))) Daniel.Harman@barclayscapital.com
- Brand Loyalty Rayzam
- Brand Loyalty Sasha Hart
- Brand Loyalty Rayzam
- FW: Star Wars Galaxies: 1 character per server Daniel.Harman@barclayscapital.com
- FW: Star Wars Galaxies: 1 character per server shren
- FW: Star Wars Galaxies: 1 character per server Daniel.Harman@barclayscapital.com
- Brand Loyalty Rayzam
- Moral / legal responsibility of games Sasha Hart
- Moral / legal responsibility of games Koster, Raph
- Moral / legal responsibility of games Sasha Hart
- Moral / legal responsibility of games GARY P WILLIAMS
- Moral / legal responsibility of games Koster, Raph
- Moral / legal responsibility of games Ben Hoyt
- Moral / legal responsibility of games Koster, Raph
- Moral / legal responsibility of games Ben Hoyt
- Moral / legal responsibility of games Amanda Walker
- Moral / legal responsibility of games Chris Holko
- ANSI/VT100/VT102 Emulation Bernard Graham
- ANSI/VT100/VT102 Emulation Jacob Cord
- ANSI/VT100/VT102 Emulation J C Lawrence
- ANSI/VT100/VT102 Emulation Kwon Ekstrom
- Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers)) Caliban Tiresias Darklock
- Brand Loyalty (was Requirements for MM(wasCompl exities of MMOG Servers)) Daniel.Harman@barclayscapital.com
- Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers)) Caliban Tiresias Darklock
- Spam: Star Wars Galaxies: 1 character per server John Buehler
- Spam: Star Wars Galaxies: 1 character per server Marc Fielding
- Spam: Star Wars Galaxies: 1 character per server John Buehler
- Spam: Star Wars Galaxies: 1 character per server Travis Nixon
- Spam: Star Wars Galaxies: 1 character per serve r Koster, Raph
- Spam: Star Wars Galaxies: 1 character per server Travis Nixon
- Spam: Star Wars Galaxies: 1 character per server Greg Roberts
- Programming Languages and I/O Algorithms Ben Chambers
- Programming Languages and I/O Algorithms Sasha Hart
- Programming Languages and I/O Algorithms Jo Dillon
- Programming Languages and I/O Algorithms Coyote
- Programming Languages and I/O Algorithms Zach Collins {Siege}
- Programming Languages and I/O Algorithms Kwon Ekstrom
- Programming Languages and I/O Algorithms Valerio Santinelli
- Programming Languages and I/O Algorithms Damion Schubert
- Programming Languages and I/O Algorithms Sean Kelly
- Programming Languages and I/O Algorithms Udo SchrXter
- Programming Languages and I/O Algorithms Kwon Ekstrom
- Reply to Caliban Star Wars Galaxies: 1 character per server CaBil@aol.com
- online games as economies, question from German journalist Konrad Lischka
- Working with Franchises Geoff Lane
- Working with Franchises Damion Schubert
- Greetings from Habbo Hotel Sulka Haro
- Greetings from Habbo Hotel F. Randall Farmer
- Greetings from Habbo Hotel Matt Mihaly
- Greetings from Habbo Hotel Vincent Archer
- Greetings from Habbo Hotel Matt Mihaly
- Greetings from Habbo Hotel Richard Aihoshi aka Jonric
At 01:17 AM 05/02/03 +0000, Matt Mihaly <the_logos@achaea.com> wrote:
> On Tue, 4 Feb 2003, Vincent Archer wrote:
>> According to Matt Mihaly:
>>> Counting registered players is a silly way of claiming to be a
>>> certain size, and is blatantly misleading.
>> The most useful measure would be "how many active accounts do you
>> have", where active equals "has logged on during the last 30
>> days".
>> And even then you need to be sure these accounts are paying
>> accounts somehow.
> Well, that's one useful measure. There are a lot of ways to
> measure 'size' of an online game. For instance, for an
> advertiser-driven game, you'd want both reach and frequency. You'd
> want a big audience playing a lot, not just a million people who
> logged in one minute each last month.
Speaking as a former corporate marketer, it's important to remember
that reach and frequency are not quite so simple as more is better.
Reach should measured against your target audience, and you have to
take into account various levels of potential buyers as well as what
your particular goal happens to be. For example, if you're a car
manufacturer, is it better to spend the same amount of money to
reach say 50k people of whom 10k are currently considering a car
purchase or 250k of whom only 5k are? The answer is that it depends
on whether your primary goal is to sell cars in the short term or to
build awareness and brand image for the longer haul. And this
illustration is over-simplified because in the real world, there are
often multiple goals to be taken into account and balanced.
As for frequency, there's a threshold below which advertising isn't
very effective in terms of building said awareness and brand image,
mostly because people who are not actively looking for the type of
product you are advertising aren't as likely to notice it. To use
cars for an example again, you're much more likely to notice car ads
when you're in the market than when you're not. At the other end of
the spectrum, too much frequency isn't very useful either, a case of
diminishing returns.
Richard Aihoshi - "Jonric"
- Greetings from Habbo Hotel Richard Aihoshi aka Jonric
- Greetings from Habbo Hotel Hans-Henrik Staerfeldt
- Greetings from Habbo Hotel Steven J. Owens
- Greetings from Habbo Hotel Matt Mihaly
- Greetings from Habbo Hotel Sulka Haro