January 2003
- Crafting Money eric leaf
- Crafting Money Derek Licciardi
- Crafting Money eric
- Crafting Money Derek Licciardi
- Crafting Money Kent Peterson
- EthernalQuest Valerio Santinelli
- EthernalQuest Dubious Advocate
- EthernalQuest Jason Gauthier
- EthernalQuest Frank Crowell
- EthernalQuest Valerio Santinelli
- EthernalQuest Frank Crowell
- EthernalQuest Valerio Santinelli
- EthernalQuest Frank Crowell
- FOVs and rendering tricks to vastly improve immersiveness ceo@grexengine.com
- Brand Loyalty Dr. Cat
- Failure of Emulation was EthernalQuest eric rhea
- Failure of Emulation was EthernalQuest Valerio Santinelli
- Failure of Emulation was EthernalQuest eric rhea
- Treadmills (was Brand Loyalty (was Requirements for MM (wasComplexities of MMOG Servers))) John Szeder
- Massive Corporations and MMORPGs Michael Tresca
- Re : Persistent worlds in NWN (was: Retention without Addiction?) Louis d'Ambra
- Daily Turn-Based System atomly
- Daily Turn-Based System szii@sziisoft.com
- Brand Loyalty (was Requirements for MM (wasComp lexities of MMOG Servers)) Hulbert, Leland
- Casual player socialization & Bertering ceo@grexengine.com
- Casual player socialization & Bertering Ted L. Chen
- Casual player socialization & Bertering ceo@grexengine.com
- there.com susan wu
- Whereabouts of 'Evil MUD Admin' Handbook Jacob Cord
- Whereabouts of 'Evil MUD Admin' Handbook Koster, Raph
- Whereabouts of 'Evil MUD Admin' Handbook Jacob Cord
- Whereabouts of 'Evil MUD Admin' Handbook Michael Tresca
- Whereabouts of 'Evil MUD Admin' Handbook Richard A. Bartle
- Whereabouts of 'Evil MUD Admin' Handbook Koster, Raph
- Whereabouts of 'Evil MUD Admin' Handbook Koster, Raph
- Whereabouts of 'Evil MUD Admin' Handbook Richard A. Bartle
- Whereabouts of 'Evil MUD Admin' Handbook J C Lawrence
- Whereabouts of 'Evil MUD Admin' Handbook Richard A. Bartle
- Whereabouts of 'Evil MUD Admin' Handbook J C Lawrence
- Whereabouts of 'Evil MUD Admin' Handbook Richard A. Bartle
- Treadmills vs. Skill (was Brand Loyalty...) Daniel James
- Treadmills vs. Skill (was Brand Loyalty...) Koster, Raph
- Treadmills vs. Skill (was Brand Loyalty...) Dave Rickey
- Treadmills vs. Skill (was Brand Loyalty...) Damion Schubert
- Treadmills vs. Skill (was Brand Loyalty...) Brian Lindahl
- Treadmills vs. Skill (was Brand Loyalty...) Ted Milker
- Treadmills vs. Skill (was Brand Loyalty...) Matt Mihaly
- Brand Loyalty Dr. Cat
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Damion Schubert
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Michael Tresca
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Dave Rickey
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Rayzam
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Amanda Walker
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Arnau RossellX CastellX
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Michael Tresca
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Damion Schubert
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Ron Gabbard
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Michael Tresca
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Dave Rickey
- Working with Franchises (was Star Wars Galaxies: 1 char per server) Ron Gabbard
From: "Michael Tresca" <talien@toast.net>
> Ron Gabbard posted on Thursday, January 23, 2003 10:32 AM
>> Profitability is the BEST metric for measuring the overall
>> quality of the game experience.
> Correction: long-term profitability is the BEST metric.
Without getting too businessy, profit is profit. The decision to
continue to support and grow any particular game has to be
considered in terms of the net present value (NPV -- sum of total
discounted costs and revenues over time) of doing so. It may be
that supporting an existing game gives the company more bang for the
investment buck than developing a new game. Alternatively, it may
be that the current game is existing on the fringe and there are
multiple potential projects that could yield a greater return on
resources currently being expended growing and supporting the
current game. It's an analysis that is (or should be) done
constantly by the company.
>> The game designer (and entire game company) has one goal... to
>> create a value proposition that will attract as many paying
>> customers as possible given available resources and retain those
>> customers for as long as possible while still remaining
>> profitable.
> I agree, especially "for as long as possible."
> Remember, these games require a considerable investment of time
> and money. They have more depth than many other ventures, even
> other games, because they are UNIVERSES. Making a game with
> incredible depth, only to have it loses its popularity in three
> years is a waste. We should NOT see mass exoduses of folks from
> Ultima to EverQuest to Asheron's Call to Dark Ages of Camelot.
All facets of the goal are critical. A company isn't going to pay
$150/customer per year to retain a $125/year cash flow... thus
profitability is central. A 3-person company starting a small MUD
will have different capabilities and goals than a company with a $10
million budget which will have different capabilities than a $25
million budget... thus, available resources are critical. Yes,
getting new customers is historically more expensive than retaining
existing customers. However, it's just one piece of the overall
puzzle.
With regards to player defections from one game to another, why not?
There is a definite herd mentality in players of MMOGs. They like
to play with their friends even if the game their friends are
playing may not be their favorite amongst all available options. If
a group of people decide they want to try the "release of the
month", their defection impacts the overall enjoyment level of those
people within their social circle left behind.
Secondly, there is no penalty for leaving a game outside of the
character's gear and wealth becoming less valuable due to mudflation
and inflation. Players can come back in a year to 18 months if they
so desire and plug right back in. Additionally, since the player's
investment in the game is 100% captured in their character's skills
and "saved" assets, they know they can switch games at no to low
risk and come back if they so desire. This will be different in
games where a larger amount of the player's wealth is captured in
"world" assets like houses, shops, and other decaying/destructible
assets that the player OWNS and to which they attached. THEN, if
the player leaves, they know that they are going to lose a big chunk
of their time investment in their character as they are not there to
manage their world assets.
>> Sustainable business models are at the corporate level, not the
>> product level. Meaning, a company that is good at profitably
>> churning out new products to capture the "flavor-of-the-week" has
>> a business model as sustainable as the company that focuses on
>> products with longer life cycles.
> MMORPGs don't get churned out. They better not be considering the
> challenges in building one. If they were so easy to churn out,
> there'd be a lot more already in existence.
> MMORPGs are not simply new products. They are "experiences" with
> long life cycles. So far, all I've seen is the rush to market
> approach -- grab as many customers as possible and then let the
> game flameout, ultimately losing customers to other MMORPGs in the
> same genre.
Is it "grab as many customers and let the game flameout" or "release
the game with a subset of the total desired content/features and let
the customers fund on-going development"? I am betting it's the
latter. On average, 90% of new businesses fail within one year so
it shouldn't be surprising that most MMOGs don't reach critical
mass. The "rush to market approach and let the customer fund
on-going development" may be the only affordable strategy for the
development project that isn't bankrolled by a large multi-national.
Cheers,
Ron
- There.Com Amy Jo Kim
- There.Com Rayzam
- Brand Loyalty (was Requirements for MM (wasComp lexities of MM Paul Boyle
- Powergaming (was Star Wars Galaxies: 1 character per server) Damion Schubert
- Nick Yee's Daedalus Project Koster, Raph
- Nick Yee's Daedalus Project Sasha Hart
- Nick Yee's Daedalus Project apollyon .
- Nick Yee's Daedalus Project Louis
- Nick Yee's Daedalus Project Dave Rickey
- New Graphical Mud chris johnson
- Chatbots charl7676@yahoo.com
- Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers)) Marc Fielding
- Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers)) Rayzam
- Treadmills (was Brand Loyalty (was Requirements for MM (wasComplexities of MMOG Servers))) szii@sziisoft.com
- Brand Loyalty (was Requirements for MM (wasComplexities of MMOG Servers)) Sasha Hart
- Brand Loyalty (was Requirements for MM (wasComplexities of MMOG Servers)) Rayzam
- Brand Loyalty (was Requirements for MM (wasComp lexities of MMOG Servers)) Daniel.Harman@barclayscapital.com
- Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers)) Sasha Hart
- Demodom (was Brand Loyalty (was...)) Ted L. Chen
- Demodom (was Brand Loyalty (was...)) Russell Lewis
- Demodom (was Brand Loyalty (was...)) Travis Nixon
- Demodom (was Brand Loyalty (was...)) Ted L. Chen
- Demodom (was Brand Loyalty (was...)) Damion Schubert
- Questions for User Surveys Nick Yee
- Questions for User Surveys Ted L. Chen
- Questions for User Surveys Marc Fielding
- Questions for User Surveys Quinn, Keith
- Questions for User Surveys Marc Fielding
- Questions for User Surveys Marc Fielding
- Questions for User Surveys Madrona Tree
- Questions for User Surveys Marc Fielding
- Questions for User Surveys bhoyt47@hotmail.com
- Questions for User Surveys shren
- Questions for User Surveys lynx@lynx.purrsia.com
- Questions for User Surveys shren
- Questions for User Surveys lynx@lynx.purrsia.com
- Questions for User Surveys shren
- Questions for User Surveys Jo Dillon
- Casual Powergamer Ben Hoyt
- Brand Loyalty (was Requirements for MM(wasCompl exities of MMOG Servers)) Sasha Hart
- Brand Loyalty (was Requirements for MM(wasCompl exities of MMOG Servers)) lynx@lynx.purrsia.com
- Treadmills vs. Skill (was Brand Loyalty...) Koster, Raph
- Treadmills vs. Skill (was Brand Loyalty...) Zach Collins {Siege}
- Product Reviews of two MMOG server middleware products ceo@grexengine.com
- EPMG: New acronym on the block Arnau RossellX CastellX
- [MUD-De] Questions for User Surveys Jian Zhang - SISA
- Brand Loyalty (was Requirements for MM (wasComp lexities of MMOG Servers)) Sasha Hart
- NWN gets more MUD-like (again) Freeman, Jeff
- NWN gets more MUD-like (again) shren
- NWN gets more MUD-like (again) Sean Kelly
- NWN gets more MUD-like (again) shren
- NWN gets more MUD-like (again) Sean Kelly
- NWN gets more MUD-like (again) Smith, David {Lynchburg}
- NWN gets more MUD-like (again) Dave Rickey
- NWN gets more MUD-like (again) Sean Kelly
- NWN gets more MUD-like (again) Smith, David {Lynchburg}
- NWN gets more MUD-like (again) Sean Kelly
- NWN gets more MUD-like (again) Hans-Henrik Staerfeldt
- NWN gets more MUD-like (again) Smith, David {Lynchburg}
- NWN gets more MUD-like (again) Rob Bartel
- NWN gets more MUD-like (again) Ted L. Chen
- NWN gets more MUD-like (again) Robert Zubek
- NWN gets more MUD-like (again) Valerio Santinelli
- NWN gets more MUD-like (again) silk@blackdagger.com
- Random? Numbers (was:Brand Loyalty (was Require ments for MM(wasComplexities of MMOG Servers))) Daniel.Harman@barclayscapital.com
- Random? Numbers (was:Brand Loyalty (was Require ments for MM(wasComplexities of MMOG Servers))) Brian Hook
- Random? Numbers (was:Brand Loyalty (was Req uirements for MM(wasComplexities of MMOG Servers))) Freeman, Jeff
- Random? Numbers (was:Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers))) Dave Rickey
- Random? Numbers (was:Brand Loyalty (was Require ments for MM(wasComplexities of MMOG Servers))) Lars Duening
- Random? Numbers (was:Brand Loyalty (was Req uire ments for MM(wasComplexities of MMOG Servers))) Daniel.Harman@barclayscapital.com
- Brand Loyalty Rayzam
- Brand Loyalty Sasha Hart
- Brand Loyalty Rayzam
- FW: Star Wars Galaxies: 1 character per server Daniel.Harman@barclayscapital.com
- FW: Star Wars Galaxies: 1 character per server shren
- FW: Star Wars Galaxies: 1 character per server Daniel.Harman@barclayscapital.com
- Brand Loyalty Rayzam
- Moral / legal responsibility of games Sasha Hart
- Moral / legal responsibility of games Koster, Raph
- Moral / legal responsibility of games Sasha Hart
- Moral / legal responsibility of games GARY P WILLIAMS
- Moral / legal responsibility of games Koster, Raph
- Moral / legal responsibility of games Ben Hoyt
- Moral / legal responsibility of games Koster, Raph
- Moral / legal responsibility of games Ben Hoyt
- Moral / legal responsibility of games Amanda Walker
- Moral / legal responsibility of games Chris Holko
- ANSI/VT100/VT102 Emulation Bernard Graham
- ANSI/VT100/VT102 Emulation Jacob Cord
- ANSI/VT100/VT102 Emulation J C Lawrence
- ANSI/VT100/VT102 Emulation Kwon Ekstrom
- Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers)) Caliban Tiresias Darklock
- Brand Loyalty (was Requirements for MM(wasCompl exities of MMOG Servers)) Daniel.Harman@barclayscapital.com
- Brand Loyalty (was Requirements for MM(wasComplexities of MMOG Servers)) Caliban Tiresias Darklock
- Spam: Star Wars Galaxies: 1 character per server John Buehler
- Spam: Star Wars Galaxies: 1 character per server Marc Fielding
- Spam: Star Wars Galaxies: 1 character per server John Buehler
- Spam: Star Wars Galaxies: 1 character per server Travis Nixon
- Spam: Star Wars Galaxies: 1 character per serve r Koster, Raph
- Spam: Star Wars Galaxies: 1 character per server Travis Nixon
- Spam: Star Wars Galaxies: 1 character per server Greg Roberts
- Programming Languages and I/O Algorithms Ben Chambers
- Programming Languages and I/O Algorithms Sasha Hart
- Programming Languages and I/O Algorithms Jo Dillon
- Programming Languages and I/O Algorithms Coyote
- Programming Languages and I/O Algorithms Zach Collins {Siege}
- Programming Languages and I/O Algorithms Kwon Ekstrom
- Programming Languages and I/O Algorithms Valerio Santinelli
- Programming Languages and I/O Algorithms Damion Schubert
- Programming Languages and I/O Algorithms Sean Kelly
- Programming Languages and I/O Algorithms Udo SchrXter
- Programming Languages and I/O Algorithms Kwon Ekstrom
- Reply to Caliban Star Wars Galaxies: 1 character per server CaBil@aol.com
- online games as economies, question from German journalist Konrad Lischka
- Working with Franchises Geoff Lane
- Working with Franchises Damion Schubert
- Greetings from Habbo Hotel Sulka Haro
- Greetings from Habbo Hotel F. Randall Farmer
- Greetings from Habbo Hotel Matt Mihaly
- Greetings from Habbo Hotel Vincent Archer
- Greetings from Habbo Hotel Matt Mihaly
- Greetings from Habbo Hotel Richard Aihoshi aka Jonric
- Greetings from Habbo Hotel Hans-Henrik Staerfeldt
- Greetings from Habbo Hotel Steven J. Owens
- Greetings from Habbo Hotel Matt Mihaly
- Greetings from Habbo Hotel Sulka Haro