November 2002
- Economic Indices for Virtual Worlds Koster, Raph
- Economic Indices for Virtual Worlds Frank Crowell
- Economic Indices for Virtual Worlds Justin Stocks
- Real money and virtual worlds Koster, Raph
- Real money and virtual worlds Dave Trump
- Real money and virtual worlds Amanda Walker
- Real money and virtual worlds Ron Gabbard
- Real money and virtual worlds Matt Mihaly
- Real money and virtual worlds Ron Gabbard
- Real money and virtual worlds Marc Fielding
- Real money and virtual worlds Martin Bassie
- Real money and virtual worlds Matt Mihaly
- descriptive logic Bruce Mitchener
- descriptive logic Robert Zubek
- Picketing in Sims Online Koster, Raph
- Picketing in Sims Online Derek Licciardi
From: Koster, Raph
> Thought this was amusing.
> http://www.shift.com/content/web/425/1.html
> start quote--->
> BIG MAC ATTACKED
> When EA incorporated McDonald's kiosks in The Sims Online, they
> opened the doors to a massively-multiplayer adbusting campaign. Tony
> Walsh WANTS YOU to join the fight.
[snip]
> - Picket the nearest McDonald's kiosk. Stand in front of the
> kiosk and tell visitors why you think McDonald's sucks. Be
> careful not to use foul language or hinder the movement of your
> fellow Simians. Polite protest can't result in your account
> getting suspended... can it?
> - Actually order and consume virtual McD's food, then use The
> Sims Online's "expressive gestures" in creative ways. Lie down
> and play dead. Emote the vomiting, sickness, or fatigue that
> might overcome you after eating a real life McNugget.
> - Open your own McDonald's kiosk. Verbally abuse all customers
> in the name of McDonald's. Loudly proclaim how terrible your
> food is and how it's made from substandard ingredients (or
> whatever you think will turn people off). Make sure you preface
> each such statement with "In my opinion," to avoid libel
> charges. - Open an independent restaurant. Gain the confidence
> of your clientele, and then let them know your business is being
> hurt by ubiquitous McDonald's kiosks. Ask them to put pressure
> on other Simians to support small business people instead of
> cogs in a gigantic franchise-machine. History has shown gamers
> that online protest can result in positive change, as
> exemplified in Ultima Online's 1997 naked riot demanding bug
> fixes and server upgrades. Not only were some of the rioters'
> issues addressed by the game publisher following the incident,
> but the event was widely reported, and gamers worldwide have
> been inspired to acts of virtual civil disobedience ever
> since. Remember that your worst enemy, aside from integrated
> branding, is inaction. Electronic Arts clearly wants players of
> The Sims Online to be wildly imaginative, and has
> already recognized that the online world is unpredictable.
[snip]
> <---end quote
The liability of this is interesting. Could it exist? I don't
think the law addresses it but since I am not a lawyer... Could
this be yet another case where the law wants to hold the hosting
provider responsible for what happens on its network? The whole
idea of picketing sounds like yet another messy situation where the
government laws do not understand how to cope with it. What about
international laws? Possibly, there's a liability case here one
would think. Possibly this could derail advertising in-game for
another couple years. Why would a future company want to advertise
in your game when all that is going to happen is that their logo is
associated with comments from "anti-whatever" players. Is the
picket line and the comments that go with it, what McDonalds was
thinking about when it signed up for this advertising deal? I doubt
it.
Its going to be interesting to watch and learn from because like
many people, I thought advertising would become more integrated with
virtual worlds as an effort to keep the pricing plans competitive in
an ever increasing competitive landscape. Looks like we could have
on our hands, yet another reason why advertising doesn't work well
in an interactive medium. I'll be watching this to see how it
progresses and applaud EA for at least being willing to try it.
Derek - Picketing in Sims Online John Robert Arras
- Picketing in Sims Online Marc Fielding
- Picketing in Sims Online shren
- Picketing in Sims Online Marc Fielding
- Picketing in Sims Online Dave Rickey
- Picketing in Sims Online Damion Schubert
- Picketing in Sims Online Mike Shaver
- Picketing in Sims Online Marc Fielding
- Picketing in Sims Online Derek Licciardi
- online voice communication Matt Mihaly
- online voice communication Dave Trump
- online voice communication Sasha Hart
- online voice communication Ted L. Chen
- online voice communication Amanda Walker
- online voice communication Koster, Raph
- online voice communication Ted L. Chen
- online voice communication Amanda Walker
- online voice communication Damion Schubert
- online voice communication Peter Harkins
- online voice communication Daniel.Harman@barclayscapital.com
- online voice communication Amanda Walker
- online voice communication Hans-Henrik Staerfeldt
- online voice communication Amanda Walker
- online voice communication Dave Trump
- online voice communication Amanda Walker
- online voice communication Miroslav Silovic
- online voice communication Corey Crawford
- online voice communication Marc Fielding
- online voice communication Corey Crawford
- Point of Purchase "Cards" for Online Services Christopher Allen
- Point of Purchase "Cards" for Online Services Steven Cummings
- Point of Purchase "Cards" for Online Services Matt Mihaly
- Point of Purchase "Cards" for Online Services David Kennerly
- Point of Purchase "Cards" for Online Services Damion Schubert
- Point of Purchase "Cards" for Online Services Ron Gabbard
- Korea and online world responsibility Koster, Raph
- Korea and online world responsibility Sean Kelly
- Korea and online world responsibility apollyon
- Korea and online world responsibility Koster, Raph
- Korea and online world responsibility Rudy Fink
- Korea and online world responsibility shren
- Korea and online world responsibility Clay
- Korea and online world responsibility Sean Kelly
- Korea and online world responsibility Marian Griffith
- Korea and online world responsibility Matt Mihaly
- Korea and online world responsibility Damion Schubert
- Korea and online world responsibility Sean Kelly
- Korea and online world responsibility Hans-Henrik Staerfeldt
- Korea and online world responsibility Mike Parker
- [MUD-DEV]: Stories in Multiplayer Online Games holding99@mindspring.com
- FEAR Animat style AI for Quake 2 Frank Crowell
- FEAR Animat style AI for Quake 2 Ted L. Chen
- FEAR Animat style AI for Quake 2 Dave Rickey
- FEAR Animat style AI for Quake 2 Sasha Hart
- FEAR Animat style AI for Quake 2 Dave Rickey
- FEAR Animat style AI for Quake 2 Sasha Hart
- FEAR Animat style AI for Quake 2 Ted L. Chen
- FEAR Animat style AI for Quake 2 Freeman, Jeff
- FEAR Animat style AI for Quake 2 Amanda Walker
- FEAR Animat style AI for Quake 2 Frank Crowell
- FEAR Animat style AI for Quake 2 Damion Schubert
- FEAR Animat style AI for Quake 2 shren
- FEAR Animat style AI for Quake 2 Frank Crowell
- FEAR Animat style AI for Quake 2 Daniel.Harman@barclayscapital.com
- Virtual worlds as a Society of Mind Frank Crowell
- Virtual worlds as a Society of Mind Ted L. Chen
- Virtual worlds as a Society of Mind Daniel.Harman@barclayscapital.com
- Virtual worlds as a Society of Mind Ted L. Chen
- Virtual worlds as a Society of Mind Frank Crowell
- Virtual worlds as a Society of Mind Sean Kelly
- BIZ: MMORG Pioneer looking for part/full time gig F. Randall Farmer
- OpenCroquet Bruce Mitchener
- OpenCroquet Frank Crowell
- OpenCroquet Frank Crowell
- [TECH] memory management system released Bruce Mitchener