May 2007

• [DESIGN] Developing and balancing a roleplaying system Calvin
• [ADMIN] Bounced Posts? Nick Koranda
• [Offtopic] Lend your ears to science! Mike Rozak
• [Design] [REPOST] Food in MMOs Lachek Butalek
• • [Design] [REPOST] Food in MMOs Jacob Cord
  • • [Design] [REPOST] Food in MMOs Steve "Bloo" Daniels
    • • [Design] [REPOST] Food in MMOs Damion Schubert
      • • [DESIGN} Who to design for? John Buehler
        • • [DESIGN} Who to design for? Damion Schubert
          • • [DESIGN} Who to design for? John Buehler
            • • [DESIGN} Who to design for? Tess Snider
              • • [DESIGN} Who to design for? Sean Howard
                • • [DESIGN} Who to design for? Raph Koster
                  • • [DESIGN} Who to design for? Sean Howard
                    • • [DESIGN} Who to design for? Raph Koster
                      • • [DESIGN} Who to design for? Sean Howard
                        • • [DESIGN} Who to design for? Caliban Darklock
                          • • [DESIGN} Who to design for? Sean Howard
                            • • [DESIGN} Who to design for? Caliban Darklock
                              • • [DESIGN} Who to design for? Sean Howard
                                • • [DESIGN} Who to design for? Caliban Darklock
                                  • [DESIGN} Who to design for? cruise
                                  • [DESIGN} Who to design for? John MacQueen
                              • "The Next Big Thing" (was [DESIGN} Who to design for?) Mike Sellers
                              • • "The Next Big Thing" (was [DESIGN} Who to design for?) Sean Howard
                                • • "The Next Big Thing" (was [DESIGN} Who to design for?) Peter Keeler
                          • [DESIGN} Who to design for? Michael Chui
                          • [DESIGN] Who to design for? Michael Hartman
                      • [DESIGN} Who to design for? Damion Schubert
                        On 5/29/07, Sean Howard <squidi@squidi.net> wrote:
                        >
                        >
                        > "Raph Koster" <raph@areae.net> wrote:
                        >
                        > > Research from within EA showed that in fact hardcore gamers bought the
                        > > Sims, on the strength of Will's past work. They mostly disliked it, but
                        > > showed it to their girlfriends, and that was how it spread. It did not
                        > > jump to the casual market: it went through the hardcore, which is
                        > > classic adoption mechanics.
                        >
                        > "Showed it to their girlfriends"? Seriously? I should write a report about
                        > how hardcore gamers "don't bathe". That assessment seems amazingly
                        > anecdotal. Was this research based on case studies, questionaires, or
                        > statistical interpolation? I'd be interested in knowing what manner EA's
                        > marketing department went about getting that kind of information. Because
                        > it seems to me that many of the people that I know that play the Sims
                        > would be invisible to traditional means of data collection like that.
                        
                        
                        EA has spent considerable time, energy and money trying to understand
                        what they have with the Sims, which you would too if you suddenly found
                        yourself selling gameboxes like crazy to girls and women who had never
                        previously set foot in the computer game aisle of Best Buy before. Raph
                        is right - many, many of the Sims initial purchases were made by the
                        technophile crowd who regard Will Wright as a genius. Early PR for the
                        game was in places like Wired and Slashdot - places current Sims fans
                        will never look.
                        
                        The lesson is significant - how do you sell a game to people who do not
                        yet think of gaming as a worthwhile pasttime, or at least one that is worth
                        spending $40 bucks on? The Sims shows that one option is the Trojan
                        Horse.
                        
                        (Note: If you dig further when talking to EA executives, they will also
                        admit that they aren't that smart - they didn't plan it that way, it just
                        kinda happened.)
                        
                        >
                        > Also, "Will's past work" is SimCity (I think we can safely ignore SimAnt).
                        > People who don't play games know what SimCity is. It was edutainment
                        > before reading rabbits decided to coin the phrase. Even the most
                        > anti-gaming hard assed parent would let their daughter play SimCity. Math
                        > classes would use SimCity to teach economics to kids. EVERYBODY has played
                        > SimCity.
                        
                        
                        SimCity was successful, but it was a middling success compared to
                        the Sims.
                        
                        When a hardcore gamer boyfriend tries to sell the game to his girlfriend,
                        > he will say, "It's by the guy who made SimCity... and you can make them
                        > pee themselves!" It doesn't matter where they heard it from, the thing
                        > which made them pay attention to it is the whole "by the creator of
                        > SimCity" thing. Most gamer girlfriends have tuned out their boyfriends
                        > after being forced to play Bust-A-Move and Tomb Raider in misguided
                        > attempts to be made into a gamer.
                        
                        
                        If I recall correctly, EA's research did not show that the boyfriends
                        evangelized
                        it to their girlfriends, but rather that the girlfriends observed the
                        menfolk playing
                        the game. A lot of the men were actually irritated by the experience, since
                        the newly addicted Sims fans started monopolizing the computer time.
                        
                        Also, I'm amused that you think that large companies don't do serious
                        research in how millions of dollars suddenly appeared in their laps.
                        
                        --d
                      • [DESIGN} Who to design for? Caliban Darklock
                  • [DESIGN} Who to design for? Tess Snider
                  • • [DESIGN} Who to design for? Sean Howard
            • [DESIGN} Who to design for? Sean Howard
            • • [DESIGN} Who to design for? cruise
              • • [DESIGN} Who to design for? Sean Howard
                • • [DESIGN} Who to design for? Caliban Darklock
                  • • [DESIGN} Who to design for? Sean Howard
                    • • [DESIGN} Who to design for? Caliban Darklock
                      • • [DESIGN} Who to design for? Sean Howard
                        • • [DESIGN} Who to design for? Caliban Darklock
                          • • [DESIGN} Who to design for? Sean Howard
                            • • [DESIGN} Who to design for? Dana V. Baldwin
                              • [DESIGN} Who to design for? Caliban Darklock
                              • • [DESIGN} Who to design for? Sean Howard
                                • • [DESIGN} Who to design for? Caliban Darklock
                                  • • [DESIGN} Who to design for? Sean Howard
                                    • • [DESIGN} Who to design for? Caliban Darklock
              • [DESIGN} Who to design for? Mike Sellers
            • [DESIGN} Who to design for? Tess Snider
            • • [Design] 4Cs (was Who to design for?) Mike Sellers
              • • [Design] 4Cs (was Who to design for?) Sean Howard
                • • [Design] 4Cs (was Who to design for?) Mike Sellers
                  • • [Design] 4Cs (was Who to design for?) Sean Howard
                    • • [Design] 4Cs (was Who to design for?) Michael Chui
                  • [Design] 4Cs (was Who to design for?) Peter Keeler
                  • • [Design] 4Cs (was Who to design for?) Ammon Lauritzen
                    • [Design] 4Cs (was Who to design for?) Sean Howard
                    • • [Design] 4Cs (was Who to design for?) Lachek Butalek
                      • [Design] 4Cs (was Who to design for?) Dana V. Baldwin
          • [DESIGN} Who to design for? cruise
          • [DESIGN} Who to design for? Sean Howard
          • [DESIGN} Who to design for? Caliban Darklock
        • [Design] [REPOST] Food in MMOs Steve "Bloo" Daniels
        • • [Design] [REPOST] Food in MMOs Caliban Darklock
          • • [Design] [REPOST] Food in MMOs cruise
            • [Design] [REPOST] Food in MMOs Steve "Bloo" Daniels
  • [Design] [REPOST] Food in MMOs Tess Snider
  • • [Design] [REPOST] Food in MMOs Lachek Butalek
    • • [Design] [REPOST] Food in MMOs Michael Chui
      • [Design] [REPOST] Food in MMOs Ian Hess
      • [Design] [REPOST] Food in MMOs Ian Hess
      • [Design] [REPOST] Food in MMOs Tess Snider
      • • [Design] [REPOST] Food in MMOs Lachek Butalek
        • • [Design] [REPOST] Food in MMOs Michael Hartman
          • • [Design] [REPOST] Food in MMOs Kiztent
            • [Design] [REPOST] Food in MMOs Jean, Yannick
            • • [Design] [REPOST] Food in MMOs Michael Hartman
              • • [Design] [REPOST] Food in MMOs Vincent Archer
                • • [Design] [REPOST] Food in MMOs Dave Scheffer
          • [Design] [REPOST] Food in MMOs Tess Snider
          • [Design] [REPOST] Food in MMOs Michael Chui
  • [Design] [REPOST] Food in MMOs John Buehler
  • [Design] [REPOST] Food in MMOs Morris Cox
  • • [Design] [REPOST] Food in MMOs Dana V. Baldwin
    • • [Design] [REPOST] Food in MMOs Matt Chatterley
      • • [Design] [REPOST] Food in MMOs Dana V. Baldwin
        • [Design] [REPOST] Food in MMOs Michael Chui
        • • [Design] Obstacles and Hindrances [was: Food in MMOs & Perma-death] cruise
• [DESIGN] Perma-death cruise
• • [DESIGN] Perma-death Dana V. Baldwin
  • • [DESIGN] Perma-death Steve "Bloo" Daniels
  • [DESIGN] Perma-death Nick Koranda
  • • [DESIGN] Perma-death cruise
  • [DESIGN] Perma-death Damion Schubert
  • • [DESIGN] Perma-death cruise
    • • [DESIGN] Perma-death Dana V. Baldwin
      • • [DESIGN] Perma-death Steve "Bloo" Daniels
        • • [DESIGN] Perma-death cruise
          • • [DESIGN] Perma-death Steve "Bloo" Daniels
            • [DESIGN] Perma-death Jeffrey Kesselman
  • [DESIGN] Perma-death Tess Snider
  • • [DESIGN] Perma-death Cory Cohen
    • [DESIGN] Perma-death Matt Chatterley
    • [DESIGN] Perma-death Craig Huber
    • • [JOBS] Areae hiring Raph Koster
    • [DESIGN] Perma-death Phillip Lenhardt
    • • [DESIGN] Perma-death Jeffrey Kesselman
      • [DESIGN] Perma-death Jeffrey Kesselman
      • • [DESIGN] Perma-death Tess Snider
        • • [DESIGN] Perma-death Jeffrey Kesselman
          • • [DESIGN] Perma-death Tess Snider
            • • [DESIGN] Perma-death Jeffrey Kesselman
              • • [DESIGN] Perma-death Dave Scheffer
                • • [DESIGN] Perma-death Dana V. Baldwin
                  • • [DESIGN] Perma-death Dave Scheffer
          • [DESIGN] Perma-death Matt Chatterley
          • [DESIGN] Perma-death cruise
          • • [DESIGN] Perma-death Caliban Darklock
            • • [DESIGN] Perma-death cruise
              • [DESIGN] Perma-death Dana V. Baldwin
              • • [DESIGN] Perma-death cruise
        • [DESIGN] Perma-death Caliban Darklock
        • • [DESIGN] Perma-death Dana V. Baldwin
          • • [DESIGN] Perma-death Peter Keeler
            • • [DESIGN] Perma-death Dana V. Baldwin
              • • [DESIGN] Perma-death Peter Keeler
                • • [DESIGN] Perma-death Jeffrey Kesselman
                  • • [DESIGN] Perma-death Peter Keeler
                    • [DESIGN] Perma-death Michael Chui
      • [DESIGN] Perma-death Soy weiser
      • • [DESIGN] Perma-death Ammon Lauritzen
        • [DESIGN] Perma-death Jeffrey Kesselman
  • [DESIGN] Perma-death Ammon Lauritzen
  • • [DESIGN] Perma-death Dana V. Baldwin
  • [DESIGN] Perma-death John Buehler
  • [DESIGN] Perma-death Hans Häggström
  • • [DESIGN] Perma-death cruise
• [NEWS] Sigil / Vanguard fallout ... the ex-employee interview Adam Martin
• • [NEWS] Sigil / Vanguard fallout ... the ex-employeeinterview Morgan Ramsay
  • [NEWS] Sigil / Vanguard fallout ... the ex-employee interview Sean Howard
  • • [NEWS] Sigil / Vanguard fallout ... the ex-employee interview Adam Martin
    • • [NEWS] Sigil / Vanguard fallout ... the ex-employee interview Sean Howard
      • • [NEWS] Sigil / Vanguard fallout ... the ex-employee interview Mike Sellers
        • • [NEWS] Sigil / Vanguard fallout ... the ex-employee interview Michael Zenke
          • [NEWS] Sigil / Vanguard fallout ... the ex-employee interview Sean Howard
          • [NEWS] Sigil / Vanguard fallout ... the ex-employeeinterview Mike Rozak
          • • [NEWS] Sigil / Vanguard fallout ... the ex-employeeinterview Mike Sellers
    • [NEWS] Sigil / Vanguard fallout ... the ex-employee interview Caliban Darklock
  • [NEWS] Sigil / Vanguard fallout ... the ex-employeeinterview Mike Rozak
  • • [NEWS] Sigil / Vanguard fallout ... the ex-employeeinterview Sean Howard
• Fwd: [NEWS] Sigil / Vanguard fallout ... the ex-employeeinterview Adam Martin
• [DESIGN] Mechanical support for socializer playstyles Ian Hess
• • [DESIGN] Mechanical support for socializer playstyles Michael Chui
  • • [DESIGN] Mechanical support for socializer playstyles Ian Hess
  • [DESIGN] Mechanical support for socializer playstyles Michael Chui
  • • [DESIGN] Mechanical support for socializer playstyles cruise
• [TECH] Creating games with Worldforge Roger D Vargas
• • [TECH] Creating games with Worldforge Alistair Riddoch
  • • [TECH] Creating games with Worldforge Roger D Vargas
  • [TECH] Creating games with Worldforge Tess Snider
  • • [TECH] Creating games with Worldforge Roger D Vargas
    • • [TECH] Creating games with Worldforge Lachek Butalek
      • [TECH] Creating games with Worldforge Tess Snider
      • • [TECH] Creating games with Worldforge Roger D Vargas
        • • [TECH] Creating games with Worldforge Tess Snider
• The Merits of Text Chat (Was: Importance of emoting) Michael Hartman
• • The Merits of Text Chat (Was: Importance of emoting) Matt Chatterley
• [Design] Alternatives To Advancement Systems (was Food in MMOs) Caliban Darklock
• [DESIGN] Essence of a MMO (was 4Cs) Dana V. Baldwin
• • [DESIGN] Essence of a MMO (was 4Cs) Caliban Darklock
  • [DESIGN] Essence of a MMO (was 4Cs) Sean Howard
  • • [DESIGN] Essence of a MMO (was 4Cs) Dana V. Baldwin
• [TECH] Server Side Scripting Roger D Vargas
• • [TECH] Server Side Scripting Caliban Darklock
  • [TECH] Server Side Scripting Richard Tew
  • [TECH] Server Side Scripting Ammon Lauritzen
  • [TECH] Server Side Scripting Jeffrey Kesselman