April 2005
- [DESIGN] : Where to find information about mud design ? Lethal Thanatos
- [DESIGN] : Where to find information about mud design ? Jaycen Rigger
- DESIGN: Mini-VW contenst (Was DESIGN: The game with a thousand faces) Mike Rozak
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. David Wilson
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Daniel O'Neal
- Advanced Topic - Doing it differently. Brian
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Davion Kalhen
- Advanced Topic - Doing it differently. Bobby Bailey
- Advanced Topic - Doing it differently. Davion Kalhen
- Advanced Topic - Doing it differently. David Wilson
- Advanced Topic - Doing it differently. mrpotatohead@urbanfallout.net
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Daniel O'Neal
- DESIGN: Mini-VW contenst Mike Rozak
- DESIGN: More thoughts on the player pyramid Mike Rozak
- Procedural content Mike Rozak
- DESIGN: MMO Survey for College Class Bret Lederle
- Imagery from text J C Lawrence
- Imagery from text J C Lawrence
- Skotos Seeks Guest Voices Shannon Appelcline
- Twisted.reality Paul Miller
- Twisted.reality Peter Harkins
- Twisted.reality Jp Calderone
- Twisted.reality Eli Stevens (WG.c)
- Marketing Resources? Michael Hartman
- Marketing Resources? Elia Morling
- Marketing Resources? Pandora
- Marketing Resources? Christopher Allen
- Marketing Resources? Greg B
- Marketing Resources? Ren Reynolds
- Marketing Resources? Tom Hunter
- Marketing Resources? Michael Hartman
- Marketing Resources? Mike Rozak
- Marketing Resources? Jason Smith
- Marketing Resources? Mike Rozak
- Marketing Resources? Tom Hunter
- Marketing Resources? Mike Rozak
- Marketing Resources? Michael Hartman
- Marketing Resources? Michael Sellers
Mike Rozak wrote:
> Michael Hartman wrote:
>> It seems like building hype and getting the community started
>> around a game is a vitally important aspect of having a good
>> release. The question then is how best to accomplish that.
This is vitally important, you're right. And most MMOG companies
are terrible at it. There are a variety of books and people with
solid knowledge in this area. To get you started, I'd suggest the
book "The Secrets of Word of Mouth Marketing." Well worth reading.
Seth Godin's book on this topic has some good stuff too.
> Is an early announce such a good idea?
> 1) You get a lot of initial buzz when your VW is newly added to
> MMORPG.com (or whatever), but subsequent updates don't get as
> much. Your 50'th update of the week is pretty much ignored.
You're right -- all of which adds up to the old adage, "well done is
better than well said." The problem is, it's easier and much more
fun to talk or write about what you're doing than to actually do it.
How many interviews with MMOG developers do we see who tout their
game but nevertheless have little if any working code? How many
games are in the "waiters with scripts" stage and nevertheless get
top billing -- for a week or so -- on one of the many game sites
voracious for new content? How many games do you hear about for
years sometimes before they actually come out, if they do at all?
I suspect that for many MMOG developers, the intense desire to have
others see what they're doing (both for validation and bragging
rights) is more the root of early disclosure than is any planned
desire to build buzz. After all, if no one else knows what you're
doing, you must not be doing anything, right? ;-)
Mike Sellers - Marketing Resources? Mike Rozak
- Marketing Resources? Michael Sellers
- Marketing Resources? Tom Hunter
- Marketing Resources? Tom Hunter
- Marketing Resources? Koster, Raph
- Marketing Resources? Mike Rozak
- Marketing Resources? Koster, Raph
- Marketing Resources? Tom Hunter
- Marketing Resources? Tom Hunter
- Marketing Resources? Johan J Ingles-le Nobel
- NEWS: And so it begins. (officially sanctioned in-game sales) David Wright
- DESIGN: The game with a thousand faces Mike Rozak
- DESIGN: The game with a thousand faces Jaycen Rigger
- DESIGN: The game with a thousand faces Mike Rozak
- DESIGN: The game with a thousand faces ceo
- Sony is getting into the virtual goods auctions Morris Cox
- SOC: Characters as Avatars Jaycen Rigger
- SOC: Characters as Avatars eric@enkanica.com
- DGN : Atomistic Creation Jaycen Rigger
- DGN : Atomistic Creation Thomas Tomiczek
- DGN : Atomistic Creation Jaycen Rigger
- DGN : Atomistic Creation cruise
- DGN : Atomistic Creation Ghilardi Filippo
- DGN : Atomistic Creation Kirinyaga
- DGN : Atomistic Creation Julian Leyh
- DESIGN: MMO Interviews for College Class Game Researcher
- Atomistic Creation cruise
- Concerning "Groups" Jeff Gaskill
- Concerning "Groups" Sean Kelly
- Concerning "Groups" Jeff Gaskill
- Guild Wars ? Louis d'Ambra
- Guild Wars ? cruise
- Guild Wars ? Colin Fuller
- Guild Wars ? Max Battcher
- Guild Wars ? Don McGlumphy III
- Guild Wars ? Sean Howard
- Guild Wars ? Mordengaard
- Guild Wars ? Mike Oxford
- Guild Wars ? Max Battcher
- Guild Wars ? Corey Crawford
- Guild Wars ? Jason Downs