April 2005
- [DESIGN] : Where to find information about mud design ? Lethal Thanatos
- [DESIGN] : Where to find information about mud design ? Jaycen Rigger
- DESIGN: Mini-VW contenst (Was DESIGN: The game with a thousand faces) Mike Rozak
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. David Wilson
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Daniel O'Neal
- Advanced Topic - Doing it differently. Brian
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Davion Kalhen
- Advanced Topic - Doing it differently. Bobby Bailey
- Advanced Topic - Doing it differently. Davion Kalhen
- Advanced Topic - Doing it differently. David Wilson
- Advanced Topic - Doing it differently. mrpotatohead@urbanfallout.net
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Daniel O'Neal
- DESIGN: Mini-VW contenst Mike Rozak
- DESIGN: More thoughts on the player pyramid Mike Rozak
- Procedural content Mike Rozak
- DESIGN: MMO Survey for College Class Bret Lederle
- Imagery from text J C Lawrence
- Imagery from text J C Lawrence
- Skotos Seeks Guest Voices Shannon Appelcline
- Twisted.reality Paul Miller
- Twisted.reality Peter Harkins
- Twisted.reality Jp Calderone
- Twisted.reality Eli Stevens (WG.c)
- Marketing Resources? Michael Hartman
- Marketing Resources? Elia Morling
- Marketing Resources? Pandora
- Marketing Resources? Christopher Allen
- Marketing Resources? Greg B
- Marketing Resources? Ren Reynolds
- Marketing Resources? Tom Hunter
- Marketing Resources? Michael Hartman
Tom Hunter wrote:
> I have not seen good resources collected, I have seen an
> occasional mention of marketing strategy here and there, sometimes
> they are good, othertimes not so good. I recognize good marketing
> strategy when I see it and can point to some examples. Mythic had
> a very good strategy for the launch of DAOC for example, and its
> been imitated since. Turbine is doing some innovative marketing
> as well, even for older products, which is interesting to me
> because most people in the industry behave as if a game can only
> be marketed once, but with persistent games I suspect that is not
> really true.
Can you elaborate on what you thought Mythic did well with marketing
the launch of DAoC?
And also, what has Turbine done lately that impressed you,
marketing-wise?
> But if you have any specific questions I would be happy to keep
> typing away on this subject, its fascinating.
One of the first questions that comes to mind is how to build that
initial buzz, and how to balance that with not causing people to
think "huh? That <insert name of game> game isn't out yet?"
For example, say you have a game about a year away from
release. When do you open up the web site with information about the
game? When do you start soliciting applications for alpha/beta?
Is it wise to open up your web site 6-12 months before release, and
then every few weeks add a bit more to the site to keep people
checking back (new race this week! or new class this week! etc.). Or
does releasing information that far in advance result in the game
seeming old and passe by the time it actually comes out.
It seems like building hype and getting the community started around
a game is a vitally important aspect of having a good release. The
question then is how best to accomplish that.
--
Michael Hartman
President and CEO, Threshold Virtual Environments, Inc.
http://www.thresholdrpg.com - Marketing Resources? Mike Rozak
- Marketing Resources? Jason Smith
- Marketing Resources? Mike Rozak
- Marketing Resources? Tom Hunter
- Marketing Resources? Mike Rozak
- Marketing Resources? Michael Hartman
- Marketing Resources? Michael Sellers
- Marketing Resources? Mike Rozak
- Marketing Resources? Michael Sellers
- Marketing Resources? Tom Hunter
- Marketing Resources? Tom Hunter
- Marketing Resources? Koster, Raph
- Marketing Resources? Mike Rozak
- Marketing Resources? Koster, Raph
- Marketing Resources? Tom Hunter
- Marketing Resources? Michael Hartman
- Marketing Resources? Tom Hunter
- Marketing Resources? Johan J Ingles-le Nobel
- NEWS: And so it begins. (officially sanctioned in-game sales) David Wright
- DESIGN: The game with a thousand faces Mike Rozak
- DESIGN: The game with a thousand faces Jaycen Rigger
- DESIGN: The game with a thousand faces Mike Rozak
- DESIGN: The game with a thousand faces ceo
- Sony is getting into the virtual goods auctions Morris Cox
- SOC: Characters as Avatars Jaycen Rigger
- SOC: Characters as Avatars eric@enkanica.com
- DGN : Atomistic Creation Jaycen Rigger
- DGN : Atomistic Creation Thomas Tomiczek
- DGN : Atomistic Creation Jaycen Rigger
- DGN : Atomistic Creation cruise
- DGN : Atomistic Creation Ghilardi Filippo
- DGN : Atomistic Creation Kirinyaga
- DGN : Atomistic Creation Julian Leyh
- DESIGN: MMO Interviews for College Class Game Researcher
- Atomistic Creation cruise
- Concerning "Groups" Jeff Gaskill
- Concerning "Groups" Sean Kelly
- Concerning "Groups" Jeff Gaskill
- Guild Wars ? Louis d'Ambra
- Guild Wars ? cruise
- Guild Wars ? Colin Fuller
- Guild Wars ? Max Battcher
- Guild Wars ? Don McGlumphy III
- Guild Wars ? Sean Howard
- Guild Wars ? Mordengaard
- Guild Wars ? Mike Oxford
- Guild Wars ? Max Battcher
- Guild Wars ? Corey Crawford
- Guild Wars ? Jason Downs