April 2005
- [DESIGN] : Where to find information about mud design ? Lethal Thanatos
- [DESIGN] : Where to find information about mud design ? Jaycen Rigger
- DESIGN: Mini-VW contenst (Was DESIGN: The game with a thousand faces) Mike Rozak
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. David Wilson
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Daniel O'Neal
- Advanced Topic - Doing it differently. Brian
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Davion Kalhen
- Advanced Topic - Doing it differently. Bobby Bailey
- Advanced Topic - Doing it differently. Davion Kalhen
- Advanced Topic - Doing it differently. David Wilson
- Advanced Topic - Doing it differently. mrpotatohead@urbanfallout.net
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Daniel O'Neal
- DESIGN: Mini-VW contenst Mike Rozak
- DESIGN: More thoughts on the player pyramid Mike Rozak
- Procedural content Mike Rozak
- DESIGN: MMO Survey for College Class Bret Lederle
- Imagery from text J C Lawrence
- Imagery from text J C Lawrence
- Skotos Seeks Guest Voices Shannon Appelcline
- Twisted.reality Paul Miller
- Twisted.reality Peter Harkins
- Twisted.reality Jp Calderone
- Twisted.reality Eli Stevens (WG.c)
- Marketing Resources? Michael Hartman
- Marketing Resources? Elia Morling
- Marketing Resources? Pandora
- Marketing Resources? Christopher Allen
- Marketing Resources? Greg B
- Marketing Resources? Ren Reynolds
- Marketing Resources? Tom Hunter
Michael Hartman wrote:
> One area that most game developers lack training and experience is
> in marketing. This is unfortunate since it is such an extremely
> important aspect of any successful project. We all know of great
> games that languished in obscurity because of poor marketing, just
> as we know of mediocre games that succeeded due to brilliant
> marketing.
My background is marketing, and the level of professionalism in game
marketing still suprises me, though it has improved a lot in the
larger companies. Michaels point is very well taken but often
either overlooked or poorly understood by people who want to build a
great game.
Its not just games that languish from bad marketing or succeed with
good marketing its everything. Look at Apple Computer which had a
technically superior product in the 90s that was coupled to a bad
marketing strategy, and now has a product that is easy to match
technically but is winning on a good marketing strategy. (Mac and
Ipod if you had not figured it out).
> > Are there any good resources out there for enhancing one's >
understanding of marketing in the gaming business?
I have not seen good resources collected, I have seen an occasional
mention of marketing strategy here and there, sometimes they are
good, othertimes not so good. I recognize good marketing strategy
when I see it and can point to some examples. Mythic had a very
good strategy for the launch of DAOC for example, and its been
imitated since. Turbine is doing some innovative marketing as well,
even for older products, which is interesting to me because most
people in the industry behave as if a game can only be marketed
once, but with persistent games I suspect that is not really true.
> > Are there any individuals or organizations that are good
contacts > for marketing advice or consulting?
My experience talking with Themis group is that they are on the
ball. Personally I do marketing and pricing strategy consulting but
all the game related work I do is on my own efforts to start a
company, most of my work is aimed at banks and telecom and has
nothing to do with consumers at all. When it comes to games I'm
just a fanatic kibbitzer.
But if you have any specific questions I would be happy to keep
typing away on this subject, its fascinating.
Tom Hunter - Marketing Resources? Michael Hartman
- Marketing Resources? Mike Rozak
- Marketing Resources? Jason Smith
- Marketing Resources? Mike Rozak
- Marketing Resources? Tom Hunter
- Marketing Resources? Mike Rozak
- Marketing Resources? Michael Hartman
- Marketing Resources? Michael Sellers
- Marketing Resources? Mike Rozak
- Marketing Resources? Michael Sellers
- Marketing Resources? Tom Hunter
- Marketing Resources? Tom Hunter
- Marketing Resources? Koster, Raph
- Marketing Resources? Mike Rozak
- Marketing Resources? Koster, Raph
- Marketing Resources? Tom Hunter
- Marketing Resources? Tom Hunter
- Marketing Resources? Johan J Ingles-le Nobel
- NEWS: And so it begins. (officially sanctioned in-game sales) David Wright
- DESIGN: The game with a thousand faces Mike Rozak
- DESIGN: The game with a thousand faces Jaycen Rigger
- DESIGN: The game with a thousand faces Mike Rozak
- DESIGN: The game with a thousand faces ceo
- Sony is getting into the virtual goods auctions Morris Cox
- SOC: Characters as Avatars Jaycen Rigger
- SOC: Characters as Avatars eric@enkanica.com
- DGN : Atomistic Creation Jaycen Rigger
- DGN : Atomistic Creation Thomas Tomiczek
- DGN : Atomistic Creation Jaycen Rigger
- DGN : Atomistic Creation cruise
- DGN : Atomistic Creation Ghilardi Filippo
- DGN : Atomistic Creation Kirinyaga
- DGN : Atomistic Creation Julian Leyh
- DESIGN: MMO Interviews for College Class Game Researcher
- Atomistic Creation cruise
- Concerning "Groups" Jeff Gaskill
- Concerning "Groups" Sean Kelly
- Concerning "Groups" Jeff Gaskill
- Guild Wars ? Louis d'Ambra
- Guild Wars ? cruise
- Guild Wars ? Colin Fuller
- Guild Wars ? Max Battcher
- Guild Wars ? Don McGlumphy III
- Guild Wars ? Sean Howard
- Guild Wars ? Mordengaard
- Guild Wars ? Mike Oxford
- Guild Wars ? Max Battcher
- Guild Wars ? Corey Crawford
- Guild Wars ? Jason Downs