April 2005
- [DESIGN] : Where to find information about mud design ? Lethal Thanatos
- [DESIGN] : Where to find information about mud design ? Jaycen Rigger
- DESIGN: Mini-VW contenst (Was DESIGN: The game with a thousand faces) Mike Rozak
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. David Wilson
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Daniel O'Neal
- Advanced Topic - Doing it differently. Brian
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Michael Barton
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Ziccardi
- Advanced Topic - Doing it differently. Davion Kalhen
- Advanced Topic - Doing it differently. Bobby Bailey
- Advanced Topic - Doing it differently. Davion Kalhen
- Advanced Topic - Doing it differently. David Wilson
- Advanced Topic - Doing it differently. mrpotatohead@urbanfallout.net
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Christopher Bunting
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Hiddukel
- Advanced Topic - Doing it differently. Chad Simmons
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Richard Lindsey
- Advanced Topic - Doing it differently. Daniel O'Neal
- DESIGN: Mini-VW contenst Mike Rozak
- DESIGN: More thoughts on the player pyramid Mike Rozak
- Procedural content Mike Rozak
- DESIGN: MMO Survey for College Class Bret Lederle
- Imagery from text J C Lawrence
- Imagery from text J C Lawrence
- Skotos Seeks Guest Voices Shannon Appelcline
- Twisted.reality Paul Miller
- Twisted.reality Peter Harkins
- Twisted.reality Jp Calderone
- Twisted.reality Eli Stevens (WG.c)
- Marketing Resources? Michael Hartman
- Marketing Resources? Elia Morling
- Marketing Resources? Pandora
- Marketing Resources? Christopher Allen
- Marketing Resources? Greg B
- Marketing Resources? Ren Reynolds
Michael Hartman wrote:
> Are there any good resources out there for enhancing one's
> understanding of marketing in the gaming business?
In terms of reading material. For the games world specifically
Jessica and Bridgette's fine book contains sections on marketing:
Developing Online Games: Insiders Guide, Jessica Mulligan,
Bridgette Petrovsky, Bridgette Patrovsky, Prentice Hall PTR.
www.amazon.co.uk/exec/obidos/ASIN/1592730000
Though as someone who's day job has been marketing on and off for
the last 10 years or so, I have to say that a good grounding in the
basics will go a very very long way whatever industry sector you
happen to be working in.
IMHO the finest text book on marketing is 'Kotler':
Marketing Management: Millennium Edition (10th Edition)
(Hardcover) by Philip Kotler
http://www.amazon.com/exec/obidos/tg/detail/-/0130122173/002-5555803-0024009?v=glance
Hmm, maybe MUD-DEV needs a mutant off shoot MUD-SELL for discussions
of marketing stuff.
Ren
www.renreynolds.com
terranova.blogs.com
,,,and just this once my commercial, strategy, marketing and product
development consultancy: www.sizeofaplanet.com - Marketing Resources? Tom Hunter
- Marketing Resources? Michael Hartman
- Marketing Resources? Mike Rozak
- Marketing Resources? Jason Smith
- Marketing Resources? Mike Rozak
- Marketing Resources? Tom Hunter
- Marketing Resources? Mike Rozak
- Marketing Resources? Michael Hartman
- Marketing Resources? Michael Sellers
- Marketing Resources? Mike Rozak
- Marketing Resources? Michael Sellers
- Marketing Resources? Tom Hunter
- Marketing Resources? Tom Hunter
- Marketing Resources? Koster, Raph
- Marketing Resources? Mike Rozak
- Marketing Resources? Koster, Raph
- Marketing Resources? Tom Hunter
- Marketing Resources? Tom Hunter
- Marketing Resources? Johan J Ingles-le Nobel
- NEWS: And so it begins. (officially sanctioned in-game sales) David Wright
- DESIGN: The game with a thousand faces Mike Rozak
- DESIGN: The game with a thousand faces Jaycen Rigger
- DESIGN: The game with a thousand faces Mike Rozak
- DESIGN: The game with a thousand faces ceo
- Sony is getting into the virtual goods auctions Morris Cox
- SOC: Characters as Avatars Jaycen Rigger
- SOC: Characters as Avatars eric@enkanica.com
- DGN : Atomistic Creation Jaycen Rigger
- DGN : Atomistic Creation Thomas Tomiczek
- DGN : Atomistic Creation Jaycen Rigger
- DGN : Atomistic Creation cruise
- DGN : Atomistic Creation Ghilardi Filippo
- DGN : Atomistic Creation Kirinyaga
- DGN : Atomistic Creation Julian Leyh
- DESIGN: MMO Interviews for College Class Game Researcher
- Atomistic Creation cruise
- Concerning "Groups" Jeff Gaskill
- Concerning "Groups" Sean Kelly
- Concerning "Groups" Jeff Gaskill
- Guild Wars ? Louis d'Ambra
- Guild Wars ? cruise
- Guild Wars ? Colin Fuller
- Guild Wars ? Max Battcher
- Guild Wars ? Don McGlumphy III
- Guild Wars ? Sean Howard
- Guild Wars ? Mordengaard
- Guild Wars ? Mike Oxford
- Guild Wars ? Max Battcher
- Guild Wars ? Corey Crawford
- Guild Wars ? Jason Downs