June 2004

• believable NPCs (was Natural Language Generation) Mike Rozak
• TECH: MUD Skeleton Craig L.
• DGN: Space MUD 67Me You
• • DGN: Space MUD ceo
  • DGN: Space MUD Sean Howard
  • DGN: Space MUD Tracy Lee
• AI in gauntlet (was: Natural Language Generation) ceo
• [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? stéphane Garin
• • [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? Eric Lamy
  • [DGN/BIZ] Why player dont play multi user race or is therea market for multiuser race? Matt Mihaly
  • [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? ceo
  • [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? Damion Schubert
• [SVEvents] 6/22, J C Lawrence
• BIZ: MMOs in China Chris Yeh
• • BIZ: MMOs in China satya@gamedevid.org
  • • BIZ: MMOs in China Tiago Carita
  • BIZ: MMOs in China Damion Schubert
• JOB: Shattered Prism: Lost Wastelands Trace Kern
• [NEWS] Gaming Open Market Peter Keeler
• • [NEWS] Gaming Open Market Matt Mihaly
  • • [NEWS] Gaming Open Market Daniel.Harman@barclayscapital.com
    • • [NEWS] Gaming Open Market Matt Mihaly
      • • [NEWS] Gaming Open Market Daniel.Harman@barclayscapital.com
        • • [NEWS] Gaming Open Market Matt Mihaly
  • [NEWS] Gaming Open Market Freeman, Jeff
  • • [NEWS] Gaming Open Market Peter Keeler
  • [NEWS] Gaming Open Market Scott Jennings
  • [NEWS] Gaming Open Market ren@aldermangroup.com
  • [NEWS] Gaming Open Market Freeman, Jeff
  • • [NEWS] Gaming Open Market Scott Jennings
    • [NEWS] Gaming Open Market Vladimir Cole
    • • [NEWS] Gaming Open Market Freeman, Jeff
• submissions for MMP Gems book ceo
• [NEWS] Warhammer Online Cancelled -- Why? David Kennerly
• • [NEWS] Warhammer Online Cancelled -- Why? mike stedman
  • [NEWS] Warhammer Online Cancelled -- Why? Jim Purbrick
  • [NEWS] Warhammer Online Cancelled -- Why? Adam
  • • [NEWS] Warhammer Online Cancelled -- Why? Jim Purbrick
    • • [NEWS] Warhammer Online Cancelled -- Why? ceo
  • [NEWS] Warhammer Online Cancelled -- Why? Mike Rozak
  • • [NEWS] Warhammer Online Cancelled -- Why? Jon A. Lambert
    • • [NEWS] Warhammer Online Cancelled -- Why? J C Lawrence
  • [NEWS] Warhammer Online Cancelled -- Why? Luca Girardo
  • • [NEWS] Warhammer Online Cancelled -- Why? Matt Mihaly
  • [NEWS] Warhammer Online Cancelled -- Why? Richard A. Bartle
  • [NEWS] Warhammer Online Cancelled -- Why? Luca Girardo
  • • [NEWS] Warhammer Online Cancelled -- Why? Tazzik
    • [NEWS] Warhammer Online Cancelled -- Why? Michael Sellers
  • [NEWS] Warhammer Online Cancelled -- Why? Mike Rozak
  • [NEWS] Warhammer Online Cancelled -- Why? Luca Girardo
• DGN/HUMOR: Virtual worlds and virtual holidays Mike Rozak
• • DGN/HUMOR: Virtual worlds and virtual holidays Michael "Flury" Chui
  • • DGN/HUMOR: Virtual worlds and virtual holidays Mike Rozak
  • DGN/HUMOR: Virtual worlds and virtual holidays Ola Fosheim Grøstad
• "USPs" (was: Warhammer Online Cancelled -- Why?) Michael Sellers
• • "USPs" ceo
  • • "USPs" Luca Girardo
      Tazzik wrote:
      
      > I see very few MMO's bringing in completely new players to the
      > genre, so I do believe you can get good numbers just by convincing
      > them that you have a better version of a previous concept (combat
      > system, advancement, improved endgame, meaningful PvP, etc...).
      
      I was thinking about SWG and the JTL expansion. One main Selling
      Point seems for me the fact that JTL will be the first OFPS
      expansion for a MMOG.
      
      Adam wrote:
      
      > Meanwhile, the real point (as you point out here) is, of course,
      > that a USP is something that is
      
      > unique in a way that matters to customers
      
      > and
      
      > a selling-point that is already/will be used to make actual
      > sales
      
      Having a MMOG offering a new player experience like the OFPS is
      something that matters to customers and something that will impact
      SWG subscriber basis. At the same I would also mark it as
      revolutionary Selling Point as it is a feature we did not see till
      know (correct me if I am wrong) in a MMOG (making it a Unique
      Selling Point as being unique should mean also revolutionary and
      innovative) At the same time Novalogic announce today they were able
      to set a new world record for simultaneous players in an online FPS
      game with 160 players logged on a server playing in a single match
      of Joint Operations. So the technology is here and soon I suppose it
      won't be Unique for long time. That is what I personally identify
      as USP.
      
      I was reflecting about what are the best channels to present UPSs to
      customers. Some of the channels are:
      
      - Official website (content description, game manuals, knowledge
      base)
      
      - Fan sites
      
      - Articles and interviews for game magazines or game sites
      
      - Events
      
      - Standard marketing
      
      None of these seem to work 100%. The official website can be a good
      source of information but in the long term there is the risk to have
      too many information available for a new customers (while providing
      information for long term customers) ending with a huge investment
      about content updating (could influence customer retention) but near
      no impact on customer acquisition. Fan sites are more focused on
      advanced content. Articles and interviews for game magazines seem to
      be a good channel but often require a good marketing strategy.
      
      One channel that does not seem to be used at this stage for
      presenting USPs is the trial period/account. There were some tests
      in having some sort of CSR to contact a new potential customer
      ingame and let him go through a tour of the game. But such a
      solution is too expensive in term of human resources and probably in
      to low acquisition rate. What about having a sort of pre-scripted
      tours through different professions, game mechanisms, ingame POIs
      and other USP or also SP to attract the interest of potential
      customers? It could be simpler if the game system already supports
      dynamic areas to host such a USP tour. Is that too unrealistic? It
      would take for sure development resources but it could effect both
      acquisition and conversion rate (could also indirectly influence
      retention rate).
      
      Luca
  • "USPs" (was: Warhammer Online Cancelled -- Why?) Derek Licciardi
  • • "USPs" (was: Warhammer Online Cancelled -- Why?) Threshold RPG
    • "USPs" (was: Warhammer Online Cancelled -- Why?) Mike Rozak
    • • "USPs" (was: Warhammer Online Cancelled -- Why?) Matt Mihaly
      • "USPs" (was: Warhammer Online Cancelled -- Why?) Vincent Archer
    • "USPs" (was: Warhammer Online Cancelled -- Why?) Damion Schubert
  • "USPs" Scott Macmillan
• Exponential experience points and levels ceo
• • Exponential experience points and levels cruise
  • Exponential experience points and levels Sean Middleditch
  • • Exponential experience points and levels Jesus Lopez
    • Exponential experience points and levels Adam
    • • Exponential experience points and levels Sean Middleditch
    • Exponential experience points and levels Steven King
    • • Exponential experience points and levels Ghilardi Filippo
  • Exponential experience points and levels zgj22@drexel.edu
  • • Exponential experience points and levels ceo
    • Exponential experience points and levels mike stedman
    • • Exponential experience points and levels zgj22@drexel.edu
  • Exponential experience points and levels David Kennerly
  • • Exponential experience points and levels Vincent Archer
• Virtual/Real Currencies (was: [NEWS] Gaming Open Market) David Blankley
• • Virtual/Real Currencies (was: [NEWS] Gaming Open Market) Freeman, Jeff
  • • Virtual/Real Currencies (was: [NEWS] Gaming Open Market) Scott Tengelin
    • Virtual/Real Currencies (was: [NEWS] Gaming OpenMarket) Dana V. Baldwin
    • • Virtual/Real Currencies (was: [NEWS] GamingOpenMarket) Freeman, Jeff
      • • Virtual/Real Currencies (was: [NEWS]GamingOpenMarket) Dana V. Baldwin
    • Virtual/Real Currencies (was: [NEWS] Gaming Open Market) Timothy Dang