June 2004
- believable NPCs (was Natural Language Generation) Mike Rozak
- TECH: MUD Skeleton Craig L.
- DGN: Space MUD 67Me You
- DGN: Space MUD ceo
- DGN: Space MUD Sean Howard
- DGN: Space MUD Tracy Lee
- AI in gauntlet (was: Natural Language Generation) ceo
- [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? stéphane Garin
- [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? Eric Lamy
- [DGN/BIZ] Why player dont play multi user race or is therea market for multiuser race? Matt Mihaly
- [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? ceo
- [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? Damion Schubert
- [SVEvents] 6/22, J C Lawrence
- BIZ: MMOs in China Chris Yeh
- BIZ: MMOs in China satya@gamedevid.org
- BIZ: MMOs in China Tiago Carita
- BIZ: MMOs in China Damion Schubert
- JOB: Shattered Prism: Lost Wastelands Trace Kern
- [NEWS] Gaming Open Market Peter Keeler
- [NEWS] Gaming Open Market Matt Mihaly
- [NEWS] Gaming Open Market Daniel.Harman@barclayscapital.com
- [NEWS] Gaming Open Market Matt Mihaly
- [NEWS] Gaming Open Market Daniel.Harman@barclayscapital.com
- [NEWS] Gaming Open Market Matt Mihaly
- [NEWS] Gaming Open Market Freeman, Jeff
- [NEWS] Gaming Open Market Peter Keeler
- [NEWS] Gaming Open Market Scott Jennings
- [NEWS] Gaming Open Market ren@aldermangroup.com
- [NEWS] Gaming Open Market Freeman, Jeff
- [NEWS] Gaming Open Market Scott Jennings
- [NEWS] Gaming Open Market Vladimir Cole
- [NEWS] Gaming Open Market Freeman, Jeff
- submissions for MMP Gems book ceo
- [NEWS] Warhammer Online Cancelled -- Why? David Kennerly
- [NEWS] Warhammer Online Cancelled -- Why? mike stedman
- [NEWS] Warhammer Online Cancelled -- Why? Jim Purbrick
- [NEWS] Warhammer Online Cancelled -- Why? Adam
- [NEWS] Warhammer Online Cancelled -- Why? Mike Rozak
- [NEWS] Warhammer Online Cancelled -- Why? Jon A. Lambert
- [NEWS] Warhammer Online Cancelled -- Why? J C Lawrence
- [NEWS] Warhammer Online Cancelled -- Why? Luca Girardo
- [NEWS] Warhammer Online Cancelled -- Why? Matt Mihaly
- [NEWS] Warhammer Online Cancelled -- Why? Richard A. Bartle
- [NEWS] Warhammer Online Cancelled -- Why? Luca Girardo
- [NEWS] Warhammer Online Cancelled -- Why? Tazzik
- [NEWS] Warhammer Online Cancelled -- Why? Michael Sellers
- [NEWS] Warhammer Online Cancelled -- Why? Mike Rozak
- [NEWS] Warhammer Online Cancelled -- Why? Luca Girardo
- DGN/HUMOR: Virtual worlds and virtual holidays Mike Rozak
- DGN/HUMOR: Virtual worlds and virtual holidays Michael "Flury" Chui
- DGN/HUMOR: Virtual worlds and virtual holidays Ola Fosheim Grøstad
- "USPs" (was: Warhammer Online Cancelled -- Why?) Michael Sellers
- "USPs" ceo
- "USPs" Luca Girardo
- "USPs" (was: Warhammer Online Cancelled -- Why?) Derek Licciardi
From: Michael Sellers
> Jon Lambert asked:
>> "Mike Rozak" wrote:
> So: what are *your* games' USPs?
USP's are interesting in that they help make your marketing plan a
bit more appealing but in today's MMO genre, they also tend to make
your design much more risky. Whether it's more content than SWG,
better graphics than AO or some other more advanced game-play
mechanic, today's investors are still scared of the Dot.com era and
look up new ideas with a very healthy dose of cynicism. So you say
you're going to do it better for less money?? Yeah right. From an
investment point of view, a unique selling point is a good thing but
on the other hand it is a bad thing because it is not proven and
flies in the face of risk management.
One of our unique selling points is our justice system. Ages of
Athiria is attempting to implement a form of perma-death into the
game as a tool for players to use to control grief play. We market
the idea that we can create an environment where being held
accountable for your online actions truly exists. The funny thing
about it is that no one has ever accomplished this in an MMO
setting. We constantly get the "Why do you think you know better?"
speech which we then defend given our philosophy and our total
design approach. (It doesn't simply work as a check-list feature.)
Even on this list there are people who think that we're nuts to even
try it which is a trademark reaction to new ideas. In the end,
while we have a USP that resonates with just over 5K fans (and
growing despite funding issues), it's looked at with suspicion and
doubt from an investment point of view which quickly equates to high
risk. In the end its no wonder the industry is only capable of baby
steps. It's the only thing that even has a remote shot at getting
funding.
I love USPs but if the recent lists of MMOs that are to be released
in the next year indicate anything, it's that there is a much
smaller reliance on these to get a game published. Everyone wants a
better EQ and no one wants to take a risk that their answer might
not be the right thing. Hence, only marginal USPs ever see the
market. That said radical today becomes marginal over time so
there's always hope.
Derek - "USPs" (was: Warhammer Online Cancelled -- Why?) Threshold RPG
- "USPs" (was: Warhammer Online Cancelled -- Why?) Mike Rozak
- "USPs" (was: Warhammer Online Cancelled -- Why?) Matt Mihaly
- "USPs" (was: Warhammer Online Cancelled -- Why?) Vincent Archer
- "USPs" (was: Warhammer Online Cancelled -- Why?) Damion Schubert
- "USPs" Scott Macmillan
- Exponential experience points and levels ceo
- Exponential experience points and levels cruise
- Exponential experience points and levels Sean Middleditch
- Exponential experience points and levels Jesus Lopez
- Exponential experience points and levels Adam
- Exponential experience points and levels Sean Middleditch
- Exponential experience points and levels Steven King
- Exponential experience points and levels Ghilardi Filippo
- Exponential experience points and levels zgj22@drexel.edu
- Exponential experience points and levels ceo
- Exponential experience points and levels mike stedman
- Exponential experience points and levels zgj22@drexel.edu
- Exponential experience points and levels David Kennerly
- Exponential experience points and levels Vincent Archer
- Virtual/Real Currencies (was: [NEWS] Gaming Open Market) David Blankley
- Virtual/Real Currencies (was: [NEWS] Gaming Open Market) Freeman, Jeff
- Virtual/Real Currencies (was: [NEWS] Gaming Open Market) Scott Tengelin
- Virtual/Real Currencies (was: [NEWS] Gaming OpenMarket) Dana V. Baldwin
- Virtual/Real Currencies (was: [NEWS] GamingOpenMarket) Freeman, Jeff
- Virtual/Real Currencies (was: [NEWS]GamingOpenMarket) Dana V. Baldwin
- Virtual/Real Currencies (was: [NEWS] Gaming Open Market) Timothy Dang