June 2004
- believable NPCs (was Natural Language Generation) Mike Rozak
- TECH: MUD Skeleton Craig L.
- DGN: Space MUD 67Me You
- DGN: Space MUD ceo
- DGN: Space MUD Sean Howard
- DGN: Space MUD Tracy Lee
- AI in gauntlet (was: Natural Language Generation) ceo
- [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? stéphane Garin
- [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? Eric Lamy
- [DGN/BIZ] Why player dont play multi user race or is therea market for multiuser race? Matt Mihaly
- [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? ceo
- [DGN/BIZ] Why player dont play multi user race or is there a market for multiuser race? Damion Schubert
- [SVEvents] 6/22, J C Lawrence
- BIZ: MMOs in China Chris Yeh
- BIZ: MMOs in China satya@gamedevid.org
- BIZ: MMOs in China Tiago Carita
- BIZ: MMOs in China Damion Schubert
- JOB: Shattered Prism: Lost Wastelands Trace Kern
- [NEWS] Gaming Open Market Peter Keeler
- [NEWS] Gaming Open Market Matt Mihaly
- [NEWS] Gaming Open Market Daniel.Harman@barclayscapital.com
- [NEWS] Gaming Open Market Matt Mihaly
- [NEWS] Gaming Open Market Daniel.Harman@barclayscapital.com
- [NEWS] Gaming Open Market Matt Mihaly
- [NEWS] Gaming Open Market Freeman, Jeff
- [NEWS] Gaming Open Market Peter Keeler
- [NEWS] Gaming Open Market Scott Jennings
- [NEWS] Gaming Open Market ren@aldermangroup.com
- [NEWS] Gaming Open Market Freeman, Jeff
- [NEWS] Gaming Open Market Scott Jennings
- [NEWS] Gaming Open Market Vladimir Cole
- [NEWS] Gaming Open Market Freeman, Jeff
- submissions for MMP Gems book ceo
- [NEWS] Warhammer Online Cancelled -- Why? David Kennerly
- [NEWS] Warhammer Online Cancelled -- Why? mike stedman
- [NEWS] Warhammer Online Cancelled -- Why? Jim Purbrick
- [NEWS] Warhammer Online Cancelled -- Why? Adam
- [NEWS] Warhammer Online Cancelled -- Why? Mike Rozak
- [NEWS] Warhammer Online Cancelled -- Why? Jon A. Lambert
- [NEWS] Warhammer Online Cancelled -- Why? J C Lawrence
- [NEWS] Warhammer Online Cancelled -- Why? Luca Girardo
- [NEWS] Warhammer Online Cancelled -- Why? Matt Mihaly
- [NEWS] Warhammer Online Cancelled -- Why? Richard A. Bartle
- [NEWS] Warhammer Online Cancelled -- Why? Luca Girardo
- [NEWS] Warhammer Online Cancelled -- Why? Tazzik
- [NEWS] Warhammer Online Cancelled -- Why? Michael Sellers
- [NEWS] Warhammer Online Cancelled -- Why? Mike Rozak
- [NEWS] Warhammer Online Cancelled -- Why? Luca Girardo
- DGN/HUMOR: Virtual worlds and virtual holidays Mike Rozak
- DGN/HUMOR: Virtual worlds and virtual holidays Michael "Flury" Chui
- DGN/HUMOR: Virtual worlds and virtual holidays Ola Fosheim Grøstad
- "USPs" (was: Warhammer Online Cancelled -- Why?) Michael Sellers
- "USPs" ceo
Michael Sellers wrote:
> A "Unique Selling Point." As Rozak says, something many MMPs are
> a bit short on.
> ...
> Several years ago at e3 when FPS games were the rage, I heard a
> marketing person say, "our shooter is *completely* different from
> the rest -- we have entirely different kinds of weapons." Meaning
> crossbows instead of shotguns as I recall. Okay, maybe that's
> unique (maybe not too). But does having a razorgun or chaingun or
> gluegun really change the gameplay experience for the average
> player?
> Then consider: in terms of the current and upcoming crop of MMOs,
> what aspects of these are *truly* Unique Selling Points? In what
This is a frequent problem in equity-investment: USP is one of those
dangerously trivial summaries of a non-trivial concept. Many people
take the phrase as the definition (anything that is "unique" and is
a "selling point" is a USP).
Meanwhile, the real point (as you point out here) is, of course,
that a USP is something that is
unique in a way that matters to customers
and
a selling-point that is already/will be used to make actual sales
I find it hard to believe that the game cited would have a marketing
campaign with the headline (or tagline) "Shoot using a crossbow!",
as if that were all that mattered about the game - yet that's what a
real USP is, something that *on it's own* will make a random person
become a customer.
I think a lot of people understand it as "anything that might make a
wavering potential customer sway towards purchasing".
(PS: 3 replies in ten minutes. I appear to have de-lurked! Better
run away back to my dark corner... ;))
Adam M - "USPs" Luca Girardo
- "USPs" (was: Warhammer Online Cancelled -- Why?) Derek Licciardi
- "USPs" (was: Warhammer Online Cancelled -- Why?) Threshold RPG
- "USPs" (was: Warhammer Online Cancelled -- Why?) Mike Rozak
- "USPs" (was: Warhammer Online Cancelled -- Why?) Matt Mihaly
- "USPs" (was: Warhammer Online Cancelled -- Why?) Vincent Archer
- "USPs" (was: Warhammer Online Cancelled -- Why?) Damion Schubert
- "USPs" Scott Macmillan
- "USPs" ceo
- Exponential experience points and levels ceo
- Exponential experience points and levels cruise
- Exponential experience points and levels Sean Middleditch
- Exponential experience points and levels Jesus Lopez
- Exponential experience points and levels Adam
- Exponential experience points and levels Sean Middleditch
- Exponential experience points and levels Steven King
- Exponential experience points and levels Ghilardi Filippo
- Exponential experience points and levels zgj22@drexel.edu
- Exponential experience points and levels ceo
- Exponential experience points and levels mike stedman
- Exponential experience points and levels zgj22@drexel.edu
- Exponential experience points and levels David Kennerly
- Exponential experience points and levels Vincent Archer
- Virtual/Real Currencies (was: [NEWS] Gaming Open Market) David Blankley
- Virtual/Real Currencies (was: [NEWS] Gaming Open Market) Freeman, Jeff
- Virtual/Real Currencies (was: [NEWS] Gaming Open Market) Scott Tengelin
- Virtual/Real Currencies (was: [NEWS] Gaming OpenMarket) Dana V. Baldwin
- Virtual/Real Currencies (was: [NEWS] GamingOpenMarket) Freeman, Jeff
- Virtual/Real Currencies (was: [NEWS]GamingOpenMarket) Dana V. Baldwin
- Virtual/Real Currencies (was: [NEWS] Gaming Open Market) Timothy Dang