August 2002
- TECH: Path MTU Discovery Eli Stevens
- Matt's java problems.... Adam
- Non-traditional monsters? Jack Britt
- Non-traditional monsters? Brandon J. Van Every
- Non-traditional monsters? Jack Britt
- Non-traditional monsters? Brandon J. Van Every
- Non-traditional monsters? Jack Britt
- Non-traditional monsters? Kwon Ekstrom
- Non-traditional monsters? eric
- Non-traditional monsters? Brandon J. Van Every
- Non-traditional monsters? Damion Schubert
- Non-traditional monsters? Bruce Mitchener
- Non-traditional monsters? Edward Glowacki
- Non-traditional monsters? szii@sziisoft.com
- Non-traditional monsters? Nathan F. Yospe
- OT: Gen Con? Michael Tresca
- Unique items vs. item references Brian Hook
- Unique items vs. item references Vincent Archer
- Unique items vs. item references shren
- Unique items vs. item references Brandon J. Van Every
- Unique items vs. item references lynx@lynx.purrsia.com
- Unique items vs. item references Bruce Mitchener
- Unique items vs. item references Brandon J. Van Every
- Unique items vs. item references fred@clift.org
- Unique items vs. item references shren
- Unique items vs. item references Brandon J. Van Every
- Unique items vs. item references Damion Schubert
- Unique items vs. item references Freeman, Jeff
- Unique items vs. item references Harrok
- Unique items vs. item references Zach Collins {Siege}
- Unique items vs. item references fred@clift.org
- Unique items vs. item references Vincent Archer
- Unique items vs. item references Koster, Raph
- Unique items vs. item references Dave Rickey
- Unique items vs. item references Vincent Archer
- Unique items vs. item references Dave Rickey
- Unique items vs. item references Daniel.Harman@barclayscapital.com
- Unique items vs. item references Sean Kelly
- Unique items vs. item references Damion Schubert
- Unique items vs. item references Smith, David {Lynchburg}
- Unique items vs. item references Sean Kelly
- Character skill amplifying player skill Brian Hook
- Character skill amplifying player skill Daniel.Harman@barclayscapital.com
- Character skill amplifying player skill Ling Lo
- narrative Bruce Mitchener
- narrative Brandon J. Van Every
- narrative Robert Zubek
- narrative Brandon J. Van Every
- narrative Sasha Hart
- narrative Benjamin Tolputt
- [Fwd: [Algorithms] ANNOUNCE: updated Chunked LOD demo] Bruce Mitchener
- (no subject) Jack Britt
- (no subject) Brandon J. Van Every
- (no subject) Jack Britt
- (no subject) Jeff Lindsey
- (no subject) Karl Bastiman
- (no subject) Zach Collins {Siege}
- Advertising Thread Rayzam
- Advertising Thread Brandon J. Van Every
- Advertising Thread Matt Mihaly
- Advertising Thread Brandon J. Van Every
- Advertising Thread Russ Whiteman
- Advertising Thread Koster, Raph
- Advertising Thread Russ Whiteman
- Advertising Thread Kristen Koster
- Advertising Thread Rayzam
- Advertising Thread Brandon J. Van Every
- Advertising Thread Shannon Appelcline
- Advertising Thread Brandon J. Van Every
- Advertising Thread Rayzam
- Advertising Thread Matt Mihaly
- Advertising Thread Daniel.Harman@barclayscapital.com
- Advertising Thread Brandon J. Van Every
- Advertising Thread Daniel.Harman@barclayscapital.com
- Advertising Thread Matt Mihaly
- Advertising Thread Jeremy Noetzelman
- Advertising Thread Amanda Walker
- Advertising Thread Matt Mihaly
- Advertising Thread Jeremy Gaffney
- Advertising Thread Matt Mihaly
- Advertising Thread Michael Tresca
- Advertising Thread Dave Rickey
- Advertising Thread Matt Mihaly
- skills (was (no subject)) Travis Casey
- The total DBMS approach (was: Unique items vs. item references) Derek Licciardi
- The total DBMS approach (was: Unique items vs. item references) Crosbie Fitch
- The total DBMS approach (was: Unique items vs. item references) Valerio Santinelli
- The total DBMS approach (was: Unique items vs. item references) Russ Whiteman
- Socket Code Stephen Miller
- Socket Code Smith, David {Lynchburg}
- Socket Code Blane Bramble
- Origins of "carebear" Koster, Raph
- Origins of "carebear" Steve {Bloo} Daniels
- Origins of "carebear" Koster, Raph
- Origins of "carebear" Madrona Tree
- Origins of "carebear" Calandryll
- Origins of "carebear" Dave Trump
- Origins of "carebear" Koster, Raph
- The total DBMS approach Aaron "the mad man" Weeks
- The total DBMS approach Derek Licciardi
- The total DBMS approach Hanz, Rob
- The total DBMS approach Daniel.Harman@barclayscapital.com
- The total DBMS approach Sean Kelly
- The total DBMS approach Hanz, Rob
- The total DBMS approach Elia Mòˆrling
- The total DBMS approach Daniel.Harman@barclayscapital.com
- The total DBMS approach Ian Macintosh
- Otherland Richard A. Bartle
- Efficiency in providing entertainment John Buehler
- Noncombat(and combat) skills WAS: (no subject) "Arnau Rossell=?US-ASCII?Q?=F3?= Castell=?US-ASCII?Q?=F3?="< arocas@alumni.uv.es>
- Mountaineering and Athletics Brandon J. Van Every
- Mountaineering and Athletics Damion Schubert
- Mountaineering and Athletics John Buehler
- Mountaineering and Athletics Poe, Lawrence
- Mountaineering and Athletics Vincent Archer
- Noncombat(and combat) skills Jo Dillon
- Noncombat(and combat) skills "Arnau Rossell=?US-ASCII?Q?=F3?= Castell=?US-ASCII?Q?=F3?="< arocas@alumni.uv.es>
- They fight! And bite! They fight and bite and fight! Fight fight fight! Bite bite bite! Jack Britt
- They fight! And bite! They fight and bite and fight! Fight fight fight! Bite bite bite! Brandon J. Van Every
- They fight! And bite! They fight and bite and fight! Fight fight fight! Bite bite bite! Artovil
- They fight! And bite! They fight and bite and fight! Fight fight fight! Bite bite bite! Zach Collins {Siege}
- What Ever Happened to Imaginary Realities? Phillip Lenhardt
- What Ever Happened to Imaginary Realities? Richard A. Bartle
- Butterfly.net Matt Mihaly
- Butterfly.net Freeman, Jeff
- Butterfly.net Luca Girardo
- Butterfly.net Luca Girardo
- Mythology Articles Shannon Appelcline
- Item handling (was: Advertising Thread) Jeff Lindsey
- Advertising Thread Brad McQuaid
- Advertising Thread Brandon J. Van Every
- Advertising Thread Damion Schubert
- Advertising Thread Marc Bowden
- Advertising Thread Damion Schubert
- Advertising Thread Richard Aihoshi aka Jonric
- Advertising Thread Russ Whiteman
- Advertising Thread Brad McQuaid
- Advertising Thread Dave Rickey
- Advertising Thread Marc LaFleur
- Advertising Thread Koster, Raph
From: Marc LaFleur
> Dave Rickey wrote:
>> For that matter, has SWG had enough advertising to account for
>> 139,000 beta signups?
> Is that 130k a guess or is it accurate. If its accurate, my mind
> is melting!
The figure is actually low by tens of thousands; I believe we've
publicly stated 150,000 already but it's much higher than that
too. It continues to rise every week, as well. SWG hasn't had any
advertising per se, but there has certainly been marketing effort
going on.
The primary effort has been this... We've engaged in a very
conscious effort to build a word-of-mouth community from the
get-go. We opened our boards up years in advance of launch, and
engaged in very close contact with the public, in an effort to
establish a relationship with future players early on.
Our objectives were to
- establish a level of trust (to this end, we have not only hyped,
but we have also been upfront about cuts from the product, etc)
- build a core audience of hardcore people who were likely to
provide word of mouth marketing
- adapt the game's specs to more precisely target the core
audience
- build loyalty and buy-in so that even if other projects were
announced in the interim, board participants woiuld feel loyal to
SWG, using the "people are unlikely to depart a community they are
invested in."
This serves both crass purposes and noble ones. Yes, it leads, we
think, to higher sales, better word of mouth marketing, etc. It also
leads, we think, to better customer service, an ethos of treating
the customers as stakeholders and intelligent human beings, and a
better game.
We've been fairly upfront about what we're doing (even the motives)
with our players as well. (Heh, typical: they AREN'T our players
yet. But both we and the forum posters tend to think of them that
way). They are customers and community members, even if there's no
server to log into yet.
As far as traditional marketing--mostly press, and much of that
driven by the press itself. Reminds me of UO, where the amount of
actual marketing done was dwarfed by the sheer hype that was
generated out of seemingly thin air. Press approaching us, rather
than the other way around, that sort of thing. Early on in UO, when
all we had was a FAQ on the website, we used to get perplexed phone
calls from the marketing dept asking "why are the gaming mags asking
about this garage project when we're trying to sell them on the new
Wing Commander game?"
-Raph - Advertising Thread Marc LaFleur
- Advertising Thread Koster, Raph
- Advertising Thread Koster, Raph
- Advertising Thread Richard Aihoshi aka Jonric
- Advertising Thread Zach Collins {Siege}
- Advertising Thread Ron Gabbard
- Advertising Thread Richard Aihoshi aka Jonric
- Social Networks Dave Rickey
- Social Networks Brian 'Psychochild' Green
- Social Networks Dave Rickey
- Social Networks Brian 'Psychochild' Green
- Social Networks Bruce Mitchener
- Social Networks Harrok
- Social Networks Freeman, Jeff
- Social Networks Sage
- Social Networks Damion Schubert
- Social Networks Matt Mihaly
- Social Networks Harrok
- Social Networks Matt Mihaly
- Social Networks Tess Snider
- Social Networks Paul Schwanz
- Social Networks Bruce Mitchener
- Social Networks Paul Schwanz
- Social Networks Michael Tresca
- Social Networks Marian Griffith
- Social Networks Zach Collins {Siege}
- Social Networks Freeman, Jeff
- Social Networks Koster, Raph
- Social Networks Dave Rickey
- Social Networks Sasha Hart
- Social Networks Dave Rickey
- Social Networks Koster, Raph
- Social Networks Dave Rickey
- Social Networks Koster, Raph
- Social Networks Dave Rickey
- Social Networks Freeman, Jeff
- Social Networks Jeff Cole
- Social Networks Koster, Raph
- Social Networks Jeff Cole
- Social Networks Matthew Dobervich
- Social Networks Jeff Cole
- Social Networks Dave Rickey
- Social Networks Jeff Cole
- Social Networks Sasha Hart
- Social Networks Nicolai Hansen
- Social Networks Dave Rickey
- Social Networks Paul E. Schwanz, II
- Social Networks Sasha Hart
- Social Networks paul.schwanz@sun.com
- Social Networks Sasha Hart
- Social Networks Matt Mihaly
- Social Networks John Buehler
- Advertising Thread Edward Glowacki
- Advertising Thread Matt Mihaly
- Histories and Legends paul.schwanz@sun.com
- Histories and Legends Koster, Raph
- Histories and Legends Paul Schwanz
- Histories and Legends Matt Mihaly
- Histories and Legends Paul Schwanz
- Histories and Legends Val Trullinger
- Histories and Legends apollyon
- Histories and Legends Matthew Dobervich
- Histories and Legends Koster, Raph
- Histories and Legends Edward Glowacki
- Histories and Legends Sasha Hart
- Advertising Thread Richard A. Bartle
- Where do you get you numbers? NetEngels@aol.com
- Where do you get you numbers? Dave Rickey
- Mud Advertising Matt Mihaly
- Mud Advertising Christopher Allen
- Mud Advertising Brian 'Psychochild' Green
- Online World Timeline slashdotted Koster, Raph
- Online World Timeline slashdotted Lars Duening
- Online World Timeline slashdotted Dave Rickey
- Online World Timeline slashdotted Ted L. Chen
- Online World Timeline slashdotted Russ Whiteman
- Online World Timeline slashdotted Jon A. Lambert
- TECH: Trusting Network Clients Fox McCloud
- TECH: Trusting Network Clients "Arnau Rossell=?US-ASCII?Q?=F3?= Castell=?US-ASCII?Q?=F3?="< arocas@alumni.uv.es>
- TECH: Trusting Network Clients Jeremy Noetzelman
- TECH: Trusting Network Clients Nicolai Hansen
- TECH: Trusting Network Clients Crosbie Fitch
- TECH: Trusting Network Clients Freeman, Jeff
- TECH: Trusting Network Clients Vincent Archer
- TECH: Trusting Network Clients Brack, J. Allen
- TECH: Trusting Network Clients Kwon J. Ekstrom
- TECH: Trusting Network Clients brian hook
- TECH: Trusting Network Clients Crosbie Fitch
- TECH: Trusting Network Clients Koster, Raph
- TECH: Trusting Network Clients Sasha Hart
- TECH: Trusting Network Clients Phillip Lenhardt
- TECH: Trusting Network Clients Sasha Hart
- TECH: Trusting Network Clients apollyon
- TECH: Trusting Network Clients Travis Nixon
- TECH: Trusting Network Clients Sean Kelly
- TECH: Trusting Network Clients Koster, Raph
- TECH: Trusting Network Clients Sean Kelly
- TECH: Trusting Network Clients Paul Schwanz
- TECH: Trusting Network Clients Justin Quimby
- TECH: Trusting Network Clients Steve Dieter
- TECH: Trusting Network Clients Jesus Lopez
- TECH: Trusting Network Clients Nicolai Hansen
- TECH: Trusting Network Clients Tess Snider
- TECH: Trusting Network Clients Crosbie Fitch
- TECH: Trusting Network Clients Christohe Badoit
- TECH: Trusting Network Clients Bruce Mitchener
- TECH: Trusting Network Clients Christophe Badoit
- TECH: Trusting Network Clients Fox McCloud
- TECH: Trusting Network Clients Christophe Badoit
- TECH: Trusting Network Clients Edward Glowacki
- TECH: Trusting Network Clients James Ross Nicoll
- TECH: Trusting Network Clients Phillip Lenhardt
- TECH: Trusting Network Clients Russ Whiteman
- TECH: Trusting Network Clients Ian Macintosh
- TECH: Trusting Network Clients damon baker
- TECH: Trusting Network Clients Benjamin Tolputt
- TECH: Trusting Network Clients David H. Loeser Jr.
- Natural Selection and Communities Paul Schwanz
- Natural Selection and Communities John Buehler
- Natural Selection and Communities Koster, Raph
- Natural Selection and Communities Paul Schwanz
- Natural Selection and Communities Matt Mihaly
- Natural Selection and Communities John Buehler
- Natural Selection and Communities Dave Rickey
- Natural Selection and Communities John Buehler
- Natural Selection and Communities Dave Rickey
- Natural Selection and Communities John Buehler
- Natural Selection and Communities Crosbie Fitch
- Natural Selection and Communities Koster, Raph
- Natural Selection and Communities John Buehler
- Natural Selection and Communities Matt Mihaly
- Natural Selection and Communities John Buehler
- Natural Selection and Communities Dave Trump
- Natural Selection and Communities Matt Mihaly
- Natural Selection and Communities John Buehler
- Natural Selection and Communities Damion Schubert
- Natural Selection and Communities Ron Gabbard
- Natural Selection and Communities Matt Mihaly
- Natural Selection and Communities Paul Schwanz
- Natural Selection and Communities Matt Mihaly
- Natural Selection and Communities Paul Schwanz
- Natural Selection and Communities Matt Mihaly
- Natural Selection and Communities David Kennerly
- Natural Selection and Communities Paul Schwanz
- Natural Selection and Communities Paul Schwanz
- Peer-to-peer hosting of player created content in persistant worlds. Matthew Dobervich
- Sales data Richard A. Bartle
- Sales data Daniel.Harman@barclayscapital.com
- Sales data Luca Girardo
- Sales data Richard A. Bartle
- Sales data Rayzam
- Sales data Robert A. Rice, Jr.
- Cans of Achievements and Quests Rayzam
- Cans of Achievements and Quests Sean Kelly
- Cans of Achievements and Quests Rayzam
- Cans of Achievements and Quests Sean Kelly
- Cans of Achievements and Quests Sasha Hart
- Cans of Achievements and Quests Sean Kelly
- Cans of Achievements and Quests Sasha Hart
- Cans of Achievements and Quests Justin Quimby
- Cans of Achievements and Quests Rayzam
- Cans of Achievements and Quests Paul Schwanz
- Cans of Achievements and Quests Rayzam
- Cans of Achievements and Quests damon baker
- Cans of Achievements and Quests Rayzam
- Cans of Achievements and Quests Michael Tresca
- Cans of Achievements and Quests Rayzam
- Muds and High School Textbooks Jon A. Lambert
- Unruly Players (fwd) J C Lawrence