July 2002
- It's About Time Dep... Food Anderson, David
- Player count threshholds (was: Text Muds vs Graphical Muds) Christopher Allen
- Neverwinter Nights (Was: The Future of MMOGs... what's next?) Daniel.Harman@barclayscapital.com
- Neverwinter Nights (Was: The Future of MMOGs... what's next?) Sasha Hart
- Neverwinter Nights (Was: The Future of MMOGs... what's next?) Valerio Santinelli
- Neverwinter Nights (Was: The Future of MMOGs... what's next?) Dave Trump
- Neverwinter Nights (Was: The Future of MMOGs... what's next?) Valerio Santinelli
- The importance of graphics Zach Collins {Siege}
- The importance of graphics brian hook
- The importance of graphics Ted L. Chen
- The importance of graphics eric
- The importance of graphics Edward Glowacki
- The importance of graphics Matthew D. Fuller
- The importance of graphics Daniel.Harman@barclayscapital.com
- The importance of graphics Damion Schubert
- The importance of graphics Kwon Ekstrom
- The importance of graphics jolon@kungfudesign.com
- The importance of graphics Matt Mihaly
- The importance of graphics Marc Bowden
- The importance of graphics Koster, Raph
- The importance of graphics VdA
- The importance of graphics Marc Bowden
- The importance of graphics jolon@kungfudesign.com
- The importance of graphics caduvall@glue.umd.edu
- The importance of graphics Matt Mihaly
- The importance of graphics Michael R. Estepp
- Completed Article Series at Skotos Shannon Appelcline
- NWN upping the ante? Or is that too much to ask? Azeraab
- NWN upping the ante? Or is that too much to ask? Matt Chatterley
- Crafting/Creation systems Paul Boyle
- Crafting/Creation systems eric
- Crafting/Creation systems cooper
- Crafting/Creation systems cheesecrow@mail.ru
- Crafting/Creation systems Matt Mihaly
- Crafting/Creation systems Aaron "the mad man" Weeks
- Crafting/Creation systems Peter Tyson
- Crafting/Creation systems Paul Boyle
- Crafting/Creation systems lynx@lynx.purrsia.com
- Crafting/Creation systems John Buehler
- Crafting/Creation systems shren
- Crafting/Creation systems Jeff Lindsey
- Crafting/Creation systems Ron Gabbard
- Crafting/Creation systems John Buehler
- Crafting/Creation systems Ron Gabbard
- Crafting/Creation systems Dave Rickey
- Crafting/Creation systems Ron Gabbard
- Crafting/Creation systems Dave Rickey
- Crafting/Creation systems Vincent Archer
- Crafting/Creation systems Matt Mihaly
- Crafting/Creation systems Ron Gabbard
- Crafting/Creation systems Brandon J. Van Every
- Crafting/Creation systems amanda@alfar.com
- Crafting/Creation systems Ron Gabbard
- Crafting/Creation systems Kwon Ekstrom
- Crafting/Creation systems John Buehler
- Crafting/Creation systems Damion Schubert
- Crafting/Creation systems John Buehler
- Crafting/Creation systems Dave Rickey
- Crafting/Creation systems Ron Gabbard
- Crafting/Creation systems John Buehler
- Crafting/Creation systems Damion Schubert
- Mass customization in MM***s Ron Gabbard
- Mass customization in MM***s Ted L. Chen
Ron Gabbard writes a lengthy, albeit insightful analogy to grocery shopping.
> In short, they are both grocery stores but one is designed to
> serve the needs of the massively multi-shopper market while the
> other is designed for a more personal experience for a couple
> hundred regular customers. The supermarket just can't offer the
> same level of personal experience as the owner-operated grocery
> store while maintaining their economies of scale and the corner
> grocery store can't profitably offer the low price, wide variety
> of products, nor support as heavy of traffic as the supermarket
> while maintaining a 'personal' experience.
<snippage>
> The latest trend has been towards 'mass customization'. That is,
> giving each customer the ability to purchase the product/service
> they specifically desire while still maintaining the benefit of
> economies of scale. This is true of almost every industry -- golf
> clubs, computers, automobiles, supermarkets, and now MMOGs.
> However, while mass customization may try to emulate the personal
> experience of the 'corner market', the best it can do is to
> provide the customized tangible product... not the experience.
> Having a last name that is not intuitively pronounced, I get to
> experience this failure first-hand almost every day as sales
> clerks hand me my debit card and say "Thank you for shopping with
> us, Mr. <Enter bastardized version of my last name>. Come again."
> The clerk doesn't know me from Adam yet they are trying to emulate
> a level of intimacy that was pretty standard in the days of the
> 'corner markets'... the personalized shopping experience.
Have you considered data-mining as an option? Drawing further on
the analogy between MMOGs and commerce, let's take a look at
Amazon.com (it's just the more prominent one). You mentioned the
truely personalized aspect of corner stores, but just as
Mr. McDonald might tell me that the blueberries I usually buy every
season have just arrived fresh, Amazon's site is recommending the
Harry Potter DVD to me (based on my past purchases). Both human and
computer use exactly the same insightful information about my
persona in order to further my experience.
Could a MMOG travel along these same lines? Say the player spends
most of his time in a specific location on the world, the system
might notify him/her that a small local event is happening there.
These need not be BIG system-wide events, but could merely be
"Mr. McDonald from the corner market has just been kidnapped!" To
most, this would be meaningless. But because the player has spent a
good deal of time there, it may be reasoned that he/she has at least
met Mr. McDonald. And because of the scope of these mini-events,
the player can be as significant as he/she desires.
Now the only problem comes from the fact that the resources behind
these 'personalized' events are finite. There's only one
Mr. McDonald, otherwise it becomes meaningless (or does it really?).
You can have a Mrs. McDonald that gets kidnapped for the next player
but that only delays the inevitable.
This comes down to the slight problem with the store analogy in that
brick/mortar stores (or even Amazon.com) deal in mass produced
goods, each being exactly the same as the others. The only
differential is in the 'service' (price, personalization, etc) of
the store. In MMOGs, our service IS our goods and everytime you try
to improve service, you dwindle your stocks. This industry is more
akin to limited art prints than it is to grocery commodities.
Maybe the key is to arrest all the apraisers so the consumer doesn't
know that print is being used more than stated. Nah, I'm just
kidding ;)
TLC - Mass customization in MM***s Damion Schubert
- Mass customization in MM***s Ron Gabbard
- Mass customization in MM***s John Buehler
- Mass customization in MM***s Vincent Archer
- Mass customization in MM***s John Buehler
- Mass customization in MM***s John Robert Arras
- Mass customization in MM***s John Buehler
- Mass customization in MM***s Marian Griffith
- Mass customization in MM***s Sasha Hart
- Mass customization in MM***s lynx@lynx.purrsia.com
- Mass customization in MM***s Ron Gabbard
- Mass customization in MM***s lynx@lynx.purrsia.com
- Mass customization in MM***s John Buehler
- Mass customization in MM***s Damion Schubert
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s John Buehler
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s John Buehler
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s John Buehler
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s John Buehler
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s Zach Collins {Siege}
- Mass customization in MM***s John Buehler
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s Marian Griffith
- Mass customization in MM***s Travis Casey
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s Amanda Walker
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s Marian Griffith
- Mass customization in MM***s John Buehler
- Mass customization in MM***s Damion Schubert
- Mass customization in MM***s John Robert Arras
- Mass customization in MM***s Ron Gabbard
- Mass customization in MM***s Amanda Walker
- Mass customization in MM***s John Robert Arras
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s Sasha Hart
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s Sasha Hart
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s John Robert Arras
- Mass customization in MM***s Matt Mihaly
- Mass customization in MM***s Paul E. Schwanz, II
- Mass customization in MM***s John Robert Arras
- Mass customization in MM***s Damion Schubert
- Mass customization in MM***s John Robert Arras
- Mass customization in MM***s Koster, Raph
- Mass customization in MM***s Marc LaFleur
- Mass customization in MM***s Koster, Raph
- Mass customization in MM***s Madrona Tree
- Mass customization in MM***s Marc LaFleur
- Mass customization in MM***s Koster, Raph
- Mass customization in MM***s Marc LaFleur
- Mass customization in MM***s Paul Boyle
- Mass customization in MM***s Damion Schubert
- Mass customization in MM***s Michael Tresca
- Mass customization in MM***s Brandon J. Van Every
- Mass customization in MM***s P.David
- Mass customization in MM***s Ted L. Chen
- NLP tools? Robert Zubek
- Importance of graphic in different stages of gaming Edward Glowacki
- Importance of graphic in different stages of gaming Koster, Raph
- Importance of graphic in different stages of gaming Jeff Lindsey
- Importance of graphic in different stages of gaming Damion Schubert
- Game Convention Development Survey Casbaria
- Are gratification-based (online) societies doomed to being immatu re? Koster, Raph
- Are gratification-based (online) societies doomed to being immatu re? Derek Licciardi
- Are gratification-based (online) societies doomed to being immatu re? shren
- Are gratification-based (online) societies doomed to being immatu re? Matt Mihaly
- Are gratification-based (online) societies doomed to being immatu re? Marian Griffith
- Are gratification-based (online) societies doomed to being immature? Paul Schwanz
- Are gratification-based (online) societies doomed to being immatu re? Marc LaFleur
- Salon article: "Showdown in cyberspace: Star Wars vs. The Sims" Robert Zubek
- Are gratifiction-based (online) societies doomed to being immature? Jay C.
- A Question on PvP and PK Ron Gabbard
- A Question on PvP and PK Vladimir Cole
- A Question on PvP and PK szii@sziisoft.com
- A Question on PvP and PK eric
- A Question on PvP and PK Paul Boyle
- A Question on PvP and PK Matt Mihaly
- A Question on PvP and PK Vincent Archer
- A Question on PvP and PK Jeff Lindsey
- A Question on PvP and PK Matt Mihaly
- A Question on PvP and PK Damion Schubert
- A Question on PvP and PK szii@sziisoft.com
- A Question on PvP and PK Damion Schubert
- A Question on PvP and PK Koster, Raph
- A Question on PvP and PK Derek Licciardi
- A Question on PvP and PK Lars Duening
- A Question on PvP and PK Matt Mihaly
- A Question on PvP and PK shren
- A Question on PvP and PK Dave Rickey
- A Question on PvP and PK Daniel James
- A Question on PvP and PK Sean Kelly
- A Question on PvP and PK Matt Mihaly
- A Question on PvP and PK Sean Kelly
- A Question on PvP and PK Matt Mihaly
- A Question on PvP and PK Ron Gabbard
- A Question on PvP and PK Matt Mihaly
- A Question on PvP and PK szii@sziisoft.com
- A Question on PvP and PK Lars Duening
- A Question on PvP and PK Koster, Raph
- A Question on PvP and PK Matt Mihaly
- A Question on PvP and PK Zach Collins {Siege}
- A Question on PvP and PK Kwon Ekstrom
- A Question on PvP and PK Ron Gabbard
- A Question on PvP and PK Jeff Lindsey
- A Question on PvP and PK Damion Schubert
- A Question on PvP and PK John Buehler
- A Question on PvP and PK Eli Stevens
- A Question on PvP and PK Ron Gabbard
- A Question on PvP and PK Paul Schwanz
- A Question on PvP and PK Amanda Walker
- A Question on PvP and PK Jeff Lindsey
- A Question on PvP and PK Amanda Walker
- A Question on PvP and PK Sasha Hart
- A Question on PvP and PK apollyon .
- A Question on PvP and PK Sasha Hart
- A Question on PvP and PK ghovs
- A Question on PvP and PK Dave Trump
- A Question on PvP and PK Paul Boyle
- A Question on PvP and PK Damion Schubert
- A Question on PvP and PK Moonvine
- Réf. : Mass customization in MM*** s Yannick.Jean@csst.qc.ca
- Réf. : Mass cus tomization in MM*** s Daniel.Harman@barclayscapital.com
- Réf. : Mass customization in MM*** s John Buehler
- Réf. : Mass cus tomization in MM*** s Jeff Lindsey
- Réf. : Mass customization in MM*** s John Buehler
- Réf. : Mass customization in MM*** s Damion Schubert
- Réf. : Mass cus tomization in MM*** s Jeff Lindsey
- Boring Combat (was:Mass customization in MM***s) shren
- Boring Combat (was:Mass customization in MM***s) Daniel.Harman@barclayscapital.com
- Boring Combat (was:Mass customization in MM***s) shren
- Boring Combat (was:Mass customization in MM***s) Daniel.Harman@barclayscapital.com
- Boring Combat (was:Mass customization in MM***s) Acius
- Gamasutra plans to feature MMOGs Lars Duening
- About Fencing (was: mass customisation) Marian Griffith
- About Fencing (was: mass customisation) Greg Titus
- About Fencing (was: mass customisation) Sean Kelly
- About Fencing (was: mass customisation) Greg Titus
- About Fencing (was: mass customisation) shren
- About Fencing (was: mass customisation) Dave Shepherd
- About Fencing (was: mass customisation) John Buehler
- About Fencing (was: mass customisation) Daniel.Harman@barclayscapital.com
- About Fencing (was: mass customisation) Travis Casey
- About Fencing (was: mass customisation) Jessica Mulligan
- About Fencing (was: mass customisation) Damion Schubert
- About Fencing (was: mass customisation) Koster, Raph
- About Fencing (was: mass customisation) Christopher Allen
- About Fencing (was: mass customisation) John Bertoglio
- Crafting Systems - preventing recipe decomposition? Adam
- Crafting Systems - preventing recipe decomposition? Sie Ming
- Crafting Systems - preventing recipe decomposition? Jeff Cole
- Crafting Systems - preventing recipe decomposition? Damion Schubert
- Crafting Systems - preventing recipe decomposit ion? Anderson, David
- Gratification-based MUDs luke@rocketship.com
- Rif. : Mass customization in MM*** s Daniel.Harman@barclayscapital.com
- EQ in mainstream news again... Daniel.Harman@barclayscapital.com
- TECH: Britt A. Green
- Preventing recipe decomposition (why?) Sean Kelly
- Preventing recipe decomposition (why?) Anderson, David
- Preventing recipe decomposition (why?) John Buehler
- Preventing recipe decomposition (why?) Sie Ming
- Preventing recipe decomposition (why?) Derek Licciardi
- Gossip, fiction and tactical lore Damion Schubert
- Gossip, fiction and tactical lore Sara Jensen
- Gossip, fiction and tactical lore John Buehler
- Gossip, fiction and tactical lore Matt Mihaly
- Gossip, fiction and tactical lore John Buehler
- Gossip, fiction and tactical lore Sasha Hart
- Gossip, fiction and tactical lore John Buehler
- java clients Matt Mihaly
- java clients Valerio Santinelli
- java clients Jo Dillon
- java clients Zach Collins {Siege}
- java clients Kwon Ekstrom
- java clients Daniel James
- java clients Jo Dillon
- java clients Colin Coghill
- java clients Brandon J. Van Every
- java clients Matt Mihaly
- java clients Brandon J. Van Every
- java clients Philippe Lalande
- java clients justice@softhome.net
- java clients Matt Mihaly
- java clients Daniel.Harman@barclayscapital.com
- java clients Jo Dillon
- java clients David Love
- java clients Jon A. Lambert
- java clients fred@clift.org
- java clients Lars Duening
- java clients Jon A. Lambert
- java clients justice@softhome.net
- java clients David Love
- java clients Travis Casey
- java clients bruce@cubik.org
- java clients Fred Clift
- java clients Jo Dillon
- java clients Karl Bastiman
- java clients David Yazel
- java clients Christopher Kohnert
- java clients ceo
- java clients Christopher Kohnert
- java clients ceo
- java clients Christopher Kohnert
- java clients Daniel James
- java clients ceo
- java clients Matt Mihaly
- java clients ceo
- Alternative Hit Point Systems? Jack Britt
- Alternative Hit Point Systems? Ammon Lauritzen
- Alternative Hit Point Systems? Sasha Hart
- Alternative Hit Point Systems? Trickey, Rob
- Alternative Hit Point Systems? Travis Casey
- Alternative Hit Point Systems? Anderson, David
- Alternative Hit Point Systems? Zach Collins {Siege}
- Alternative Hit Point Systems? shren
- Alternative Hit Point Systems? Daniel.Harman@barclayscapital.com
- Alternative Hit Point Systems? Mathieu Castelli
- Alternative Hit Point Systems? Travis Casey
- Alternative Hit Point Systems? Peter Harkins
- Alternative Hit Point Systems? Jack Britt
- Alternative Hit Point Systems? Sasha Hart
- Alternative Hit Point Systems? Jo Dillon
- Alternative Hit Point Systems? Bruce Mitchener
- Alternative Hit Point Systems? Sie Ming
- Alternative Hit Point Systems? Michelle Elbert
- Alternative Hit Point Systems? Paul E. Schwanz, II
- Alternative Hit Point Systems? Sean Kelly
- Alternative Hit Point Systems? Christopher Allen
- Alternative Hit Point Systems? Travis Casey
- Alternative Hit Point Systems? Sage
- Alternative Hit Point Systems? Travis Casey
- Alternative Hit Point Systems? Michael Tresca
- Creative guy seeking a MUD Brandon J. Van Every
- Creative guy seeking a MUD Frank Crowell
- Creative guy seeking a MUD Sasha Hart
- Creative guy seeking a MUD c_andreev@fmi.uni-sofia.bg
- Creative guy seeking a MUD Brandon J. Van Every
- "The Artisan's Hands" - Storytelling tools Koster, Raph
- "The Artisan's Hands" - Storytelling tools Matt Mihaly
- "The Artisan's Hands" - Storytelling tools Brandon J. Van Every
- "The Artisan's Hands" - Storytelling tools Matt Mihaly
- "The Artisan's Hands" - Storytelling tools Brandon J. Van Every
- "The Artisan's Hands" - Storytelling tools Matt Mihaly
- "The Artisan's Hands" - Storytelling tools Michael Tresca
- "The Artisan's Hands" - Storytelling tools Brandon J. Van Every
- "The Artisan's Hands" - Storytelling Tools Ron Gabbard
- "The Artisan's Hands" - Storytelling Tools Matt Mihaly
- "The Artisan's Hands" - Storytelling tools Michael Tresca
- "The Artisan's Hands" - Storytelling tools Miroslav Silovic
- "The Artisan's Hands" - Storytelling tools Matt Mihaly
- "The Artisan's Hands" - Storytelling tools Michael Tresca
- Hangul (was Réf. : Mass customization in MM***s) Travis Casey
- remote 56K editing, especially for lpmud? Brandon J. Van Every
- remote 56K editing, especially for lpmud? Lars Duening
- remote 56K editing, especially for lpmud? Marc Bowden
- remote 56K editing, especially for lpmud? Valerio Santinelli
- A question of PvP and PK Adam
- web-based MUD editing tools? Brandon J. Van Every
- web-based MUD editing tools? Kwon Ekstrom
- web-based MUD editing tools? Christopher Allen
- web-based MUD editing tools? Sanvean
- web-based MUD editing tools? John Bertoglio
- web-based MUD editing tools? zifnab@islandsofmyth.org
- Hangul (was Réf. : Mass customization in MM***s) Sean Kelly
- ADMIN: List configuration changes J C Lawrence
- Hangul (was Ref. : Mass customization in MM***s) Jake Song
- Hangul (was Réf. : Mass customization in MM***s) David Kennerly
- Phonetic and Ideographic languages (was Hangul) Nathan F. Yospe
- portable ftpd daemon for lpmud? Brandon J. Van Every
- portable ftpd daemon for lpmud? Lars Duening
- portable ftpd daemon for lpmud? Malcolm Tester
- portable ftpd daemon for lpmud? Brandon J. Van Every
- current portable lpmud code libraries? Brandon J. Van Every
- current portable lpmud code libraries? David Bennett